About the position
This role is for a highly creative and connected Brand Lead to drive the EPDM zone's partnership strategy. This role will be responsible for leading large TTL campaigns on partnerships, building the 3-year partnership roadmap, leading global iconic sponsorships, managing brand partnerships through associations (with creator strategy and leveraging earned media). This person is reporting into Julie Veryser, Sr Director Brand Building.
Key responsibilities:
EPDM Strategic Roadmap: building the partnership strategy and pipeline (vision board and outreach) and building the 3-year EU partnership roadmap (Sports, Entertainment, Music, AFH connection).
Global Lead: iconic partnerships and global sponsorship opportunities within sports and entertainment.
End-to-End Execution: lead the entire partnership lifecycle – from outreach and creative concepting (together with our creative agency) to commercial negotiations and global toolkit distribution.
Impact Measurement: define KPIs for partnership success to understand brand and commercial impact within a short term and longer term time horizon.
Agency Management: oversee specialized partnerships (tbc), PR and media agencies to amplify collaborations across social and traditional media.
Brand Partnership Associations into Creator Strategy: Building on the "Cultural Flywheel" together with our internal cultural agency, the Kitchen i.e. turning partnerships into social conversation and earned talkability.
Mentorship: mentorship responsibilities within the team.
Key KPI’s: Sub-category innovation brand growth, campaign adoption and partnerships in pipeline to execution.
Scope across EPDM, with a high potential for global scale.
Stakeholder Management Global team collaboration (including VP, global CMO) to make global opps happen. EPDM: Growth VP, Innovation Director, and local Marketing Directors and Marketing Managers across EPDM. Peers across EPDM Growth org include Brand lead, Innovation POD leads.
People Management tbc – depending on need. Dotted line.
Expected Experience & Required Skills
10+ years of marketing experience in a global FMCG company,
Brand Partnerships expertise: 5+ years senior experience in establishing multi-year, large scale opportunities.
Brand Management: significant experience in understanding brand equity, brand architecture, innovation and multi-category brand management. Proven track record of defining brand identity and executing marketing campaigns that drive brand awareness.
Cultural navigator: strong awareness of what is resonating in culture to drive cultural relevance and earned media, but also where the biggest commercial and brand opportunities lie.
Negotiation skills: expertise in navigating complex IP licensing, talent contracts, legal implications, and multistakeholder agreements.
Content deployment: Ability to develop comprehensive brand guidelines and playbooks for consistent market activation.
Stakeholder management: Strong communication and collaboration skills with an ability to influence cross-functional stakeholders.
Media channel experience: Experience with integrated campaigns (TTL) across media channels.
Professional Attributes
Communication Skills - People are easily be exposed to senior management, no matter their level. Therefore, it’s important to have excellent interpersonal skills, to take care of all kinds of different collaborators.
Confident / Ability to give pushback - We like people who are go getters and are not easily thrown off their game, not even when getting resistance.
Resilience - Having the ability to bounce back after a disappointment or set back, big or small is what we value. Always continue to move onward & upward.
Ability to Simplify - We like to keep it simple. And to implement fast. Your simplification skills will be highly appreciated, when providing simple solutions dealing with sophisticated challenges.
Commercial Sense - Always seeking for opportunities to expand your business and build more savings, while over delivering your targets.
Analytical - We’re a very data driven company, making it crucial to be able to translate complex data into a simple solution with an analytical approach.
Result driven - You don’t only focus on your own results, but always do what’s best for the company.
Curiosity, positivity & passion - You’re curious, positive and enthusiastic. People know you as the driver of the team.
Project management skills - Time management has no secrets for you. You’re organized, structured and always have an overview of all the deliverables. You know how to bring multiple projects to a successful ending within the given timeframe.
Networking skills - You’re able to be interesting and interested in business conversations, motivating people to want to be in your network. The stronger the network you have, the more easily you can get things done. You, highly aware of that, are constantly expending your network.
Empathy – listening to the customer - You’re known for your emotional intelligence. You listen more and talk less, and therefore truly understand your customer. With that demeanor you build commercial chances to optimize the customer experience.
High pressure - You don’t get easily stressed by pressure, on the opposite, a fast paced and dynamic environment is what keeps you energized.
Team player - Achieving results is nice, but achieving results with the team is simply the best. Being a standout colleague means you’re sometimes a leader, sometimes a follower but always working towards the same common goal together with your teammates.
What we offer you
An ambitious employer; we only want the best for you.
A fast career track like only few other companies can match.
A competitive salary and excellent bonus structure (above market); at KraftHeinz we strongly believe and live by ownership and meritocracy.
A hybrid working model; because we believe the future of work is based on a building modern, adaptable, and agile workplace culture.
A wide range of discounts with KraftHeinz’s partnerships on fashion, electronics, travels and many more!
Last and not least; there are always room for new insights: If you have an idea, please let us know, and we can set it in action!
London - The Shard
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 37,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
