Job Description

Defining the Future of Global Luxury Hospitality

Brand Director for Upper Luxury

We are seeking aexperienced Brand Director to help drive our Upper Luxury portfolio, an individual who can craft compelling brand narratives, inspire operational excellence and elevate guest experiences across a global stage.

This is a rare opportunity to shape and grow some of the world’s most iconic luxury hospitality brands, Six Senses and Regent; shaping their future with precision, creativity and commercial impact. At IHG, we create exceptional experiences that define modern luxury.

The Opportunity

As Brand Director for Upper Luxury, you will be acustodian of brand excellence, balancing strategic foresight with operational expertise.

You will define how our brands are experienced, ensuring every touchpoint reflects sophistication, relevance and emotional connection, while adapting seamlessly to local market nuances.

What You Will Do

• Champion brand excellence acting as a global voice and guardian of luxury standards across our portfolio

• Shape the future designing and evolving our brand architecture and strategic direction over a 3–5 year horizon

• Elevate the guest experience ensuring brand delivery is exceptional, nuanced, and locally relevant at every hotel

• Unlock insight-led growth interpreting consumer behaviour, market trends, and brand performance data to inform innovation

• Drive commercial impact identifying opportunities to enhance perception, value, and demand across markets

• Lead with influence partnering across functions to deliver meaningful brand advancements and operational improvements

• Inspire creativity and performance fostering a high-performing, collaborative, and forward-thinking team culture

• Support growth ambitions contributing to development and high-profile global presentations

Who You Are

You are a luxury brand expert with a deep understanding of guest experience, someone who blends analytical rigour with creative instinct and you'll bring:

• Proven experience in global brand or product leadership, ideally within luxury or premium multi-brand environments

• A refined understanding of luxury brand positioning, storytelling, and guest experience design

• Strong capability in interpreting data and market signals to uncover subtle insights and opportunities

• Experience navigating complex, matrixed organisations, with resilience and agility

• Exceptional communication skills, with the presence to influence senior stakeholders and external partners

• A natural ability to inspire teams, balancing creative thinking with operational delivery

• High emotional intelligence, with a collaborative and energising style

Why IHG

Join a global leader in hospitality where innovation meets heritage. You’ll work alongside luxury experts, shaping brands that define the luxury experience for modern travellers

This is more than a role, it’s an opportunity to leave a lasting mark on the future of luxury hospitality.

Applications will be reviewed on a rolling basis until Friday 5th June 2026

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At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?