Zespri is more than simply the world's single-largest marketer of kiwifruit. We like to think of ourselves as fruit on a mission and as rebels with a cause: to help people, communities and the environment around the world thrive through the goodness of kiwifruit. We are proudly the world's largest marketer of kiwifruit, selling kiwifruit in more than 50 countries. We work with around 2,800 New Zealand and 1,500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit which we supply through our distribution partners to wholesale and retail customers. We are one of New Zealand's best-known international brands, dedicated to creating sustainable long-term value for growers.
Based in Antwerp, the Regional Brand Development Manager is a senior regional brand custodian. This position is responsible for overseeing all brand communications and ensuring the brand is properly and consistently represented across all the markets within the region. The ambition of this role is to grow one meaningful and globally consistent brand. To achieve that, this position will be responsible for owning the development of the creative assets across ATL touchpoints at a regional level with adaptation at a local level. This position will own the communications planning process, which includes the media and touchpoint strategy, and management of creative and media agencies. This position will need to work collaboratively with local marketing managers on asset development and business needs, the global brand development team to ensure brand consistency, and other heads of regional brand development.
Key Accountabilities
- Communicate the Brand Promise in a compelling and inspiring way, ensuring that it is embedded in all we do in Marketing
- Lift the marketing capabilities for the EU/NA region in brand development
- Be the voice of the consumers to ensure we are having consumer-centric approach in all our marketing efforts
- Lead the integrated communications plan for the region.
- Work closely with the Global Brand Development team to ensure the brand is represented correctly in the region, led by the Brand Compass and Global Communication Platform
- Be the voice of the region when collaborating on globally-led brand development projects (e.g. global asset development, refinement of brand toolkits, input into long-term brand strategy)
- Work closely with the regional media & digital strategy Manager to align the regional media strategy and channel principles with the communication brief & campaign idea.
- Work closely with local marketing managers to understand the consumer and market needs to be able to identify where the local market flexes are in the integrated communications plan
- Work with other Regional Brand Development Managers in sharing of best practices and learnings
- Own the regional creative agency relationship
- Deliver on Brand and Marketing KPIs for the region.
We're looking for a team player with 8-10 years in a marketing role in consumer goods (food category a bonus), with 3 years of experience in a multi-market capacity. You will also fulfill the following:
Our people are what makes our culture so irresistible and uniquely Zespri. We are a passionate and mighty team of 850+ employees in 23 different locations globally. Working at Zespri is an opportunity to join a fast-paced, culture-driven environment unlike any other. We want people who share our values of making it happen, creating real connections, and leaving a legacy. Join us in shaping our future and be part of a truly unique organisation.
Tono mai inaianei! Apply Now! Applications close 31 July 2026
At Zespri, we understand the importance of diverse perspectives and experiences, and a fair hiring process is the first step to getting there. We want to attract a diverse range of people and encourage everyone from all backgrounds and walks of life to apply. Please let us know if you need any assistance or reasonable adjustments to take part in the recruitment and selection process by reaching out to our Talent Acquisition team via email at careers@zespri.com
Zespri will not accept applications or contact from any temporary staffing agency, placement service or professional recruiter for this vacancy (“Agency”).
Where Zespri requires the support of an agency to fulfil a vacancy, we will proactively seek this support from our network of Agencies. We respectfully ask that you do not contact Zespri or any of its affiliates/employees regarding vacancies, and reserve the right not to reply.
Zespri will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.
Welcome to Zespri, one of the world’s most successful horticultural marketing companies and New Zealand’s largest horticultural exporter, exporting kiwifruit to more than 50 countries around the world, managing 30 percent of the global volume.
Zespri is 100 percent owned by current and former kiwifruit growers and has a global team of 900 based in Mount Maunganui and throughout Asia, Europe and the Americas. Our purpose is to help people, communities and the environment thrive through the goodness of kiwifruit, and we work with 2,800 growers in New Zealand and 1,500 growers offshore to provide consumers with fresh, healthy and great-tasting Zespri Green, RubyRed and SunGold Kiwifruit.
In 2024/25, we supplied 220.9 million trays of kiwifruit to consumers in more than 50 markets, and recorded global operating revenue of NZ$5.14 billion.
We are committed to sustainability, with areas of improvement identified right through the supply chain including our pledge that by 2025 we will use 100 percent reusable, recyclable or compostable packaging, do more to help the environment, and work with our partners to be carbon positive by 2035.
