Job Description

Bring a brand to life at scale. Craft consistent, high-quality design across digital, social and member experiences.

About the role

The Brand Designer plays a key role in conceptualising and delivering high-quality design solutions across the HCF Group. As part of the in-house Creative Studio, this role works across a range of multi-channel digital and print applications, including web and mobile, brand communications, marketing collateral, campaigns, retail, events and creative assets to help drive brand awareness, consideration and enhance the member experience.

This is a brand-focused design role, with accountability for delivering consistent, high-quality creative that clearly communicates HCF’s brand identity, positioning and messaging across all touchpoints. The role spans conceptual thinking, strategic design and hands-on execution, taking work from ideation through to finished artwork and production.

Working closely with stakeholders across the business, the role contributes to the development and management of brand assets, ensuring all outputs align to brand standards and support a cohesive and trusted brand experience. There is also a strong focus on improving processes and contributing to an efficient, high-performing Creative Studio environment.

With a flexible hybrid working model (1–2 days in office), this is an opportunity to join a high-performing team and shape how the HCF brand evolves through a period of growth and transformation.

About you

• You will bring a passion for brand and a sharp eye for detail, with the ability to translate brand strategy into thoughtful, high-quality design outcomes across multiple channels.
• Formal tertiary qualifications in design, visual communications or multimedia and previous design experience.
• Demonstrated conceptual and strategic design capability, with experience delivering high-quality work across digital and print channels and applying brand consistently across multiple touchpoints.
• Proven ability to take work from concept through to execution, with a high level of attention to detail and a focus on delivering polished, on-brand outcomes.
• Experience working within an in-house studio or agency environment, with the ability to manage multiple priorities and tight deadlines.
• Highly developed stakeholder engagement skills, with the confidence to present work clearly and articulate design decisions in a way that connects to brand and strategic objectives.
• A collaborative and proactive approach, with a focus on efficiency, continuous improvement and delivering outcomes that enhance the member experience. A genuine passion for design and pride in contributing to a consistent, high-quality and trusted brand.

• Advanced Adobe CS skills: InDesign, Photoshop, Illustrator and Acrobat Pro with a strong understanding of how these tools sync with Jira and DAM integrations

• Strong digital design knowledge and experience designing for responsive devices and systems as well as working with Figma, Jira, AI technologies and platforms, and design systems

About HCF

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.

We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.

Culture & Benefits

Purpose-driven passion
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.

Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:

• Flexible working arrangements

• 50% subsidy on HCF hospital and/or extras cover

• Family-friendly certified employer

• 18 weeks of parental leave for all new parents

• Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more

• Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.

Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.

Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.

Next steps

If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – peopleservices@hcf.com.au to discuss.

We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.