Stylish, grounded, uplifting - these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive - and importantly - good fun. We inspire you to live your best life. We are Boden.
We are seeking a culturally attuned, visually instinctive Brand Creative Concept Designer to support the development of seasonal brand concepts and campaign narratives across all touch points.
Reporting into the Head of Creative Concept, this role sits at the centre of the ideation process — helping to shape and articulate the creative direction that defines each season. You will translate inspiration into clear, compelling narratives that inform campaigns, content, retail environments and brand storytelling.
You will be highly organised, creatively curious and detail-driven, with a strong aesthetic sensibility and a deep understanding of contemporary fashion culture.
Location: 3 days per week at our North Acton office, with the remaining days WFH.
** Please include your up-to-date portfolio when applying**
What You Will Do
Support the development of seasonal concepts and overarching brand narratives
Research cultural, artistic and fashion references to inform creative direction
Build mood boards, visual research decks and presentation materials
Translate trends and insights into clear, visually compelling outputs
Help apply seasonal concepts across campaigns, content and retail touchpoints
Support pre-production for shoots, including casting, location and prop research
Ensure consistency across all brand outputs and executions
Conduct research into cultural, consumer and fashion trends
Analyse catwalks, competitors and wider cultural signals to identify emerging trends
Develop seasonal trend reports across colour, print, silhouette and fabric
Translate global trends into direction that aligns with the brand
Maintain organised archives of visual research and past campaigns
Support timelines and presentation development for stakeholders
Collaborate with design, buying and marketing teams to align creative and commercial direction
Degree-level qualification in a fashion-related discipline (or equivalent experience)
Proven experience shaping trends or creative direction within a fashion or cultural environment
Strong visual eye and instinct for premium brand positioning
Confident using Adobe Creative Suite and presentation tools
Deep interest in fashion, art, photography and culture
A natural storyteller with the ability to translate ideas into clear narratives
Our Behaviours
At Boden, how we work matters just as much as what we deliver.
We keep things simple. We say what we mean, keep each other in the loop, and follow through on what we’ve said we’ll do.
We care about doing a good job - and we care about each other. We’re always kind, often honest, and we will push for high standards without making it heavy.
We know what we’re good at, we lean on each other when needed, and we show up as a team - taking ownership and getting things done together.
What We Offer
Competitive salary & targeted annual bonus scheme.
Generous Boden clothing allowance!
30% discount on all current clothing ranges.
25 days Holiday annually, plus Bank Holidays.
Online Portal with an array of discounts on retail & entertainment.
Virtual GP Service for you and your household!
Free onsite parking and subsidised café.
We want Boden to be the place everyone wants to work. Friendly, open and tolerant. A best-of-British company with diverse teams, equal opportunities, and fair working and recruitment practices. We believe in hiring the best person for the job, whoever they are, helping them thrive in it and celebrating their individuality.
We would like to encourage people from a diverse range of backgrounds to apply for our roles. If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.
We’re all about happiness you can wear. Our story begins in 1991.
Contrarian. How else would you describe a man who left a good job in the city – working in New York during its shiny ’80s heyday no less – to set up a mail-order clothes company at a time when buying things that got delivered was considered a bit, well, joke-worthy? Or was he just lucky – right time, right place, right instinct?
Johnnie launched Boden with a hand-drawn catalogue featuring eight menswear styles he wanted in his own wardrobe (and wanted to order from his armchair). That was 1991, and back then, catalogues for stylish people who like stylish clothes weren’t really a ‘thing’ in Britain.
Today, after a wild, unpredictable and exciting 30 years, Boden is a global company but it still has the same family vibes. It’s the opinion of the women in his life – his wife Sophie (who pushed him to follow his dream in the first place), his three discerning daughters and Johnnie’s new lovely female sidekick – Janet the dog – that he values over anything.
Originality is also so very important, with every step taken to set Boden apart from the rest. Whether that’s hand-drawn prints, doing our best to make sure we don’t cut corners and even listing words we cannot use (we copywriters love a challenge). Attention to detail is everything, and it shows. Johnnie has also been adamant that every factory we use respects its workforce in the same way he respects his workforce at home. And that Boden uses as many recycled materials as possible.
“His main piece of advice is always be yourself,” his daughter Katie adds. “I think we’re all flawed but that’s the one thing that we [the family] are – very honest. I just think you can’t go wrong by being honest.” And lastly? “He’s also never tried to be cool…which makes him cool.”
Boden isn’t about fast fashion and fads. It never was. It’s about making clothes that put a smile on your face, for a long, long time.
