What You Will Own
? Translate the brand strategy into consistent messaging, content, campaigns, and customer experiences across channels.
? Serve as a brand steward, ensuring every communication reflects UCS's expertise, quality, credibility, and commitment to the athletics community.
? Translate brand strategy into practical messaging frameworks, campaign briefs, editorial standards, and content guidelines.
? Partner with creative team members and external agencies to deliver cohesive, high-quality brand experiences.
? Own the annual marketing and editorial calendar, aligning campaigns with product launches, promotions, events, sponsorships, and seasonal purchasing cycles.
? Develop full-funnel content strategies that move priority audiences from awareness and consideration to conversion, loyalty, and advocacy.
? Create and manage content across the website, email, social media, catalogs, sales materials, trade shows, PR, and internal communications.
? Build a repeatable content development process that includes clear briefs, owners, milestones, approvals, and execution plans.
? Repurpose high-value stories and assets across channels to extend reach, improve efficiency, and maintain message consistency.
? Plan, write, and execute integrated campaigns for athletic directors, coaches, facility managers, administrators, dealers, and other customer segments.
? Develop segmented email campaigns and nurture programs that support acquisition, product education, reactivation, and customer retention.
? Partner with digital marketing and sales to create landing pages, lead-generation offers, calls to action, and conversion-focused content.
? Test subject lines, messages, formats, audiences, and timing; use results to continuously improve engagement and conversion.
? Set social media strategy, editorial direction, and the content calendar across the platforms most relevant to UCS audiences, including LinkedIn, Instagram, Facebook, YouTube and emerging industry channels.
? Create content that strengthens UCS's authority and humanizes the brand, including customer stories, product education, installations, event coverage, industry insights, and behind-the-scenes features.
? Build a consistent pipeline of user-generated content, testimonials, case studies, and success stories from schools, programs, athletes, coaches, and facilities.
? Monitor industry conversations, audience engagement, competitive activity, and cultural trends to identify timely content opportunities.
? Partner closely with the Social Media Manager, who owns day-to-day platform execution, publishing, community engagement, social listening, and channel-level reporting; this role sets direction and provides briefs, while the Social Media Manager runs execution.
? Develop differentiated positioning, messaging, and content plans for new product introductions and priority product categories.
? Translate technical product features into clear customer value for distinct audiences and buying environments.
? Equip the sales team and dealer network with on-brand, easy-to-use content that supports stronger customer conversations and shorter sales cycles.
Public Relations, Thought Leadership, and Internal Communications
? Support PR strategy, media outreach, press releases, award submissions, and relationships with relevant trade and industry publications.
? Develop executive communications and thought leadership that elevate UCS's expertise and point of view.
? Create clear, engaging internal communications that keep employees informed and aligned around company priorities, launches, milestones, and change initiatives.
? Establish content and channel KPIs tied to reach, engagement, lead generation, conversion, pipeline influence, and content utilization.
? Build regular performance reporting and translate insights into clear recommendations and action plans.
? Maintain a searchable content library and identify gaps, refresh opportunities, and high-performing assets that can be scaled.
What You Bring
? 5+ years of experience in brand marketing, content marketing, integrated marketing, communications, or a related discipline; B2B experience strongly preferred.
? Exceptional writing, editing, and storytelling skills, with the ability to adapt content for different audiences, formats, and stages of the buyer journey.
? Proven track record managing integrated content calendars and multi-channel campaigns from strategy through execution, with strong project management discipline and attention to detail.
? Experience with email marketing, marketing automation, content management, and social media tools.
? Working knowledge of SEO, digital content best practices, lead generation, and conversion-focused messaging.
? Experience supporting product launches, commercialization, or sales enablement.
? Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field, or equivalent professional experience.
? Experience marketing to athletic directors, coaches, educators, administrators, facility managers, dealers, or institutional buyers.
? Experience in athletic equipment, sporting goods, education, facilities, manufacturing, or another product-led industry.
? Experience developing customer case studies, video content, user-generated content programs, or executive thought leadership.
? Familiarity with brand architecture, messaging frameworks, voice and tone guidelines, and digital asset management.
With its legendary pole vault products, UCS pioneered a safety and design revolution that today, four decades later, continues to grow - branching from industry leadership in track-and-field equipment to innovative design in gymnastics mats; strength-and-speed (professional-class weight training); and athletic facilities furnishings, including unique outdoor shelter team seating. And for future athletes, UCS’ Soft-Play gym mats and training aids help introduce preschool children to the joys of body movement.
As the official track-and-field equipment supplier of USA Track & Field, the 1994 World Cup and four Olympic Games, you can be confident that an investment in our Made-in-America equipment will enhance your facility, maximize safety, and improve the competitive experience for athletes, coaches, and spectators alike.
