The purpose of this role is to be responsible for Gum & Mint (full responsibility for Double Mint brand building), including identifying and leading a yearly Double Mint brand communication strategy that ensures long-term brand building and sustainable business growth. Lead Double Mint brand campaign and Extra occasion campaign implementation: Lead agency partners and collaborate with cross-functional teams (including Cell/HI/Media teams, etc.) to implement campaign successfully. Oversee brand content creation & governance for the Double Mint brand.
What are we looking for?
1. Bachelor’s degree qualified
2. Around 5 years’ experience in relevant brand-building and strategic marketing and communications roles is preferred
3. Experience in building brands through content/campaign – across multiple media platforms
4. Ability to collaborate with cross-functional teams and navigate through ambiguities and conflicts
5. Strong sense of the media and omni-channel landscape
6. Good learning agility and result-oriented
7. Fluency in written and oral English
What will be your key responsibilities?
1. Lead China Double Mint Brand campaign execution, including Occasion building, core equity building campaign, NPD campaign, etc.
2. Lead yearly China Double Mint content AEP planning in collaboration with Cell &Media.
3. Manage and operate Double Mint's yearly non-working budget planning, execution, and financial reporting with flawless execution
4. Lead the design and delivery of the Extra occasion campaign (OTG , Study)
What can you expect from Mars?
1.Work with diverse and talented Associates, all guided by the Five Principles.
2.Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
3.A strong focus on learning and development support from day one, including access to our in-house Mars University.
4.An industry competitive salary and benefits package, including company bonus.
We’re a unified force of 150,000+ Associates, taking action every day toward the world we want tomorrow.
Our Five Principles have kept us true to ourselves and to our commitment to treat others in ways that are consistent with those values. Having stood the test of time, these principles will continue, keeping us free to move quickly and plan for the future.
Quality - The consumer is our boss, quality is our work and value for money is our goal.
Responsibility - As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others.
Mutuality - A mutual benefit is a shared benefit; a shared benefit will endure.
Efficiency - We use resources to the full, waste nothing and do only what we can do best.
Freedom - We need freedom to shape our future; we need profit to remain free.
Note to Parents:
https://www.mars.com/about/policies-and-practices/note-to-parents/np-english
For more information, please visit mars.com.
Follow us: facebook.com/mars, twitter.com/marsglobal, instagram.com/marsglobal/, youtube.com/mars
For more information about careers at Mars, please visit careers.mars.com
Follow us: facebook.com/LifeAtMars, instagram.com/LifeAtMars/, tiktok.com/LifeAtMars
Mars, Incorporated is not responsible for any content or activity made available via third party sites or services.
Page subject to:
mars.com/legal
mars.com/privacy
