The Brand and Digital Marketing Manager drives brand growth in the Mexico market by localizing and executing the LATAM brand and digital marketing strategy. This role develops the annual and 5-year marketing plans for assigned brands in Mexico spanning eCommerce, advertising, digital media, promotions, events, and packaging along with the P&L, budget, and business reviews that keep those plans on track to meet or exceed EBITDA and sales goals.
Additionally, it ensures brand strategy translates consistently into every customer program and consumer touchpoint, leading and aligning internal and external partners around quarterly, annual, and multi-year plans. It serves as a key driver of consistent brand positioning and a primary influencer of new digital and brand marketing initiatives in Mexico.
Work LocationThis role offers the flexibility of working hybrid from our Monterrey Launch Pad, and includes up to 40% domestic and international travel.
The base salary range for this position is $42,500 – $46,800 MXN per month. Individual compensation within this range will be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications. Our competitive and comprehensive benefits package provides you protection, security, and peace of mind. We offer life-enhancing health, wellness, financial programs and including cash incentive rewards. In addition, we want you to recharge and take time off, so enjoy short-day Fridays, paid holidays, and an additional paid week off in December to spend with family and friends!
At WD-40 Company, we believe that purpose-driven, passionate people guided by our values create amazing outcomes. Our "why" is refreshingly simple - we exist to create positive lasting memories in everything we do.
Do You Align With Our Values?
At WD-40 Company, we live, breathe, and play by our values every day. If you're looking for a workplace where values are practiced, not just displayed on a wall, you'll feel right at home here.
That extends to our commitment to sustainability. Living our values means aspiring to be net zero by 2050. Come join our team and help us build an enduring business for the future!”
Thank you for considering WD-40 Company in your career search!
Last but certainly not least: At WD-40 Company we foster a culture of inclusion where all individuals are recognized, valued, respected, and experience a sense of belonging. All qualified applicants will receive consideration for employment without regard to individual characteristics that make us unique such as our backgrounds, experiences, qualities, talents, traits, beliefs, and preferences. #LI-DNI
Founded in San Diego, California U.S.A. in 1953, WD-40 Company is a publicly traded, global sales and marketing company. The blue and yellow can with the little red top and yellow “shield” carries with it positive brand equity - the brand is memorable, easily recognizable and known for its superiority in quality and reliability to end users across 62 unique channels of trade in more than 176 countries. Our maintenance products currently make up ~90% of net sales and homecare and cleaning products ~10%.
WD-40 Company's corporate headquarters and Corporate Brand Support Center are located in San Diego. Our ~500 highly engaged tribe members in our 15 offices throughout the world are caretakers of our brands and innovators of our future.
Our “Why”
We exist to create positive lasting memories in everything we do. We solve problems. We make things work smoothly. We create opportunities.
Our “How”
We create positive lasting memories by cultivating a tribal culture of learning and teaching which produces a highly engaged workforce who live our company’s values every day.
Our “What”
Our mission is to deliver unique, high value and easy-to-use solutions for a wide variety of maintenance needs in workshops, factories and homes. We market and distribute our brands across multiple trade channels in countries all over the world.
In the company's 70 year history, there has not been a reduction in force. We work diligently to ensure that our approach to workforce planning and hiring is conservative to ensure sustainable workforce in good times and bad. We invest carefully and our people and take seriously the commitment we make to hiring, developing and retaining. This aligns with our people first strategy: our people are not disposable.
