90 Seconds

Brand and Content Marketing Lead

90 Seconds  •  Remote  •  2 months ago
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AI Success™

Job Description

We are hiring a hands-on Platform Brand and Growth Marketing Lead to own the 90 Seconds brand and drive brand marketing for the 90 Seconds platform.
This role owns the brand voice and narrative across video, imagery, and written content. Video is a core medium, but not the only one. You will work closely with founders to shape a clear point of view, then express it through product stories, customer stories, product marketing content, and thought leadership using AI-first workflows.
This is an individual contributor role reporting directly to the CEO, with dotted lines to VP Regional Revenue Leaders, VP Product, and Head of Marketing.

WHAT YOU’LL LOVE DOING

  • Brand, Voice, and Narrative
  • Own the 90 Seconds brand narrative, voice, and positioning globally.
  • Shape and amplify a clear point of view with founders, then make it repeatable across video, imagery, copy, and campaigns.
  • Ensure consistency of voice across product marketing, thought leadership, and brand touchpoints.

  • Content Creation - Video, Imagery, and Copy, AI First
  • Personally create key content across video, imagery, and copy that sets the bar for quality and clarity.
  • Write and shape product stories, customer stories, and product marketing content that clearly explains the platform and its value.
  • Build thought leadership content that reinforces brand authority and category understanding.
  • Use AI to accelerate ideation, drafting, editing, repurposing, and distribution across formats and channels.
  • Treat video, imagery, and written content as complementary, with AI used to connect and scale all three.

  • Alignment and Impact
  • Work closely with Revenue and Product to align brand and messaging with real buyer needs and platform reality.
  • Maintain strong commercial awareness without owning a direct revenue number.

  • What Success Looks Like
  • A clear, differentiated brand voice expressed through video, imagery, and written content.
  • Strong, consistent product and brand storytelling, plus thought leadership that resonates with enterprise and midmarket buyers.
  • Content that clearly explains the platform, its value, and why it wins.
  • Measurable increases in inbound lead generation, conversion, and customer retention.
  • High trust and alignment across sales, product, and leadership.

WHO YOU ARE

  • Experience marketing a SaaS platform or app.
  • Strong across video storytelling, imagery, and written narrative.
  • Experience in or close to the video creation industry.
  • AI-forward, commercially aware, and comfortable operating autonomously.
  • 3 to 6+ years experience in platform, product, or growth marketing roles.
90 Seconds

About 90 Seconds

At 90 Seconds, we enable big brands like Amazon, Unilever, KPMG, LVMH, and PayPal to create video content globally, at scale, with our complete video creation solution, powered by the platform where you access 14,000+ talented Creator Partners in 110+ countries.

The market is hungrier than ever for fresh video content. LinkedIn has emerged as a prominent platform for video content consumption in the B2B realm. Native video posts on LinkedIn receive 5 times more engagement than other types of content, further emphasizing the platform’s growing importance as a hub for B2B video consumption. Yet, video creation is perceived as challenging, particularly when compared to the written word.

Our mission is to connect brands and local creators everywhere to create and tell the world’s stories in motion.

With 47,000+ videos created for 4,500+ brands since 2010, we've built an enterprise-grade platform that enables a seamless, end-to-end video creation experience every time, anywhere. With 90 Seconds, it's easy to order 90 Plan, 90 Shoot, and 90 Edit services or complete content solutions, like Customer Stories. Our Concierges, a team of experienced producers around the world, provide complete end-to-end management and support across every shoot and video project. They'll match you with the most suitable Creator Partners for your next video, local to the shoot location. Once your video is ready, you can review it and provide feedback within the platform. Our platform also enables you to manage your brand assets, budgets, and team all in one place.

Create video content at scale by productizing your most commonly created video formats. Driven by our Concierges and powered by our platform, we do all the work in consultation with you to create the products specific to your exact needs. You can then invite and onboard your team, enabling them to order the same video creation products for your brand, anywhere in the world.

Want to find out more? Message us today to chat.

Industry
Media & Publishing
Company Size
51-200 employees
Headquarters
Singapore, SG
Year Founded
2010
Website
90seconds.com
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