Job Description

Company Overview

Welcome to Timewise, where great people power great experiences! Shell Mobility & Convenience proudly operates more than 200 Timewise convenience stores and Shell fuel stations across Texas and New Mexico. As part of the Shell Group since 2022, we combine the strength of a global organization with a welcoming, team-oriented culture. We are committed to providing exceptional customer experiences while creating meaningful career growth opportunities for our employees.

Position Summary

We're looking for a strategic and creative Brand & Communications Manager to lead brand marketing, customer communications, community engagement, and internal communications across a growing network of fuel and convenience retail locations.

In this highly visible role, you'll help shape how customers and employees experience our brands by developing impactful marketing campaigns, strengthening customer loyalty, driving community engagement, and ensuring consistent messaging across every touchpoint. You'll work closely with leaders across Operations, Merchandising, Loyalty, Digital, and Commercial teams to build brand awareness, customer engagement, and business growth.

Key Responsibilities

Drive Brand Growth

• Develop and execute strategies that strengthen brand awareness and customer preference.
• Ensure consistent brand messaging and visual identity across all channels.
• Support and evolve the company's portfolio of fuel, convenience retail, foodservice, loyalty, and private-label brands.

Lead Marketing & Customer Communications

• Plan and launch integrated marketing campaigns supporting promotions, loyalty programs, foodservice offerings, and seasonal initiatives.
• Oversee campaign messaging, creative development, and execution across digital, retail, and customer-facing channels.
• Leverage customer insights and business data to improve campaign performance and engagement.

Enhance Customer Engagement

• Partner with loyalty and digital teams to increase customer acquisition, retention, and loyalty participation.
• Support personalized customer communications through email, mobile, CRM, SMS, and app-based channels.
• Identify opportunities to drive traffic, frequency, and customer lifetime value.

Support Retail & Community Presence

• Develop in-store marketing programs, promotional materials, and field activation strategies.
• Work closely with store operations to ensure successful execution of marketing initiatives.
• Lead community engagement, sponsorship, and local public relations efforts that strengthen brand reputation.

Strengthen Internal Communications

• Create engaging communications for employees and leadership teams.
• Support organizational announcements, recognition programs, and change management initiatives.
• Help foster a connected, informed, and customer-focused culture.

Manage Performance & Partnerships

• Oversee agency, vendor, and media partner relationships.
• Manage marketing budgets and track campaign effectiveness.
• Deliver performance insights and recommendations to leadership.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field.
• 7+ years of experience in brand management, marketing, communications, or related disciplines.
• Experience leading integrated marketing campaigns and managing agency relationships.
• Strong communication, storytelling, and project management skills.
• Ability to manage multiple priorities and collaborate across diverse teams.

Preferred Experience

• Background in convenience retail, fuel retail, consumer products, hospitality, restaurant, or other multi-location environments.
• Experience with loyalty programs, CRM platforms, digital marketing, and customer analytics.
• MBA or advanced business education is a plus.

What Success Looks Like

• Increased brand awareness and customer engagement.
• Growth in loyalty participation and customer retention.
• Strong execution of marketing campaigns across all locations and channels.
• Improved business performance through effective marketing investments.
• Trusted partnership with leadership and cross-functional teams.

Why Join Us?

This is an opportunity to make a meaningful impact on a growing organization with a strong customer focus. You'll have the ability to shape brand strategy, influence business decisions, and create engaging experiences for both customers and employees while helping drive the next phase of growth.