Job Description

Objective: The Activation Specialist is responsible for conducting promotional events at both on premise accounts - such as bars, restaurants, nightclubs, and venues – as well as off premise accounts – package stores. This position focuses on representing a brand or brand family at existing L. Knife & Son accounts and promoting the brand to members of the public in conjunction with delivering excellent customer service. This role requires a competitive, organized, and professional approach to managing events, maintaining brand integrity, and ensuring customer satisfaction. An openness to interact with customers and patrons is essential for success in this role. Additionally, the role will include administrative duties such as event planning, record keeping, and communicating with the sales team and supplier partners.

Essential Duties and Responsibilities

On Premise Activations

• Execute 1-2 hour activations in each assigned account.
• Be knowledgeable of the products being promoted and which options the account sells.
• Arrive before the activation is set to begin and introduce yourself to the account management.
• Bring the tools of the promotion into the account. (Giveaways, games, engraver, etc.)
• Interact with patrons of the account in a friendly manner, encouraging them to purchase the brand that is being promoted.
• Encourage patrons to participate in any planned activity.

Off Premise Activations/Tastings

• Execute tastings for visiting patrons of assigned store.
• Arrive before the activation is set to begin and introduce yourself to the account manager and find out where you will be located.
• Set up the products you will be sampling in a professional manner.
• Insure there is product readily available to purchase for the consumer’s ease.
• Interact with patrons of the account in a friendly manner, encouraging them to purchase the brand that is being promoted while providing .5oz samples for them to taste.

Administrative Duties

• Communicate with sales management and team members to determine the activation specifics.
• Maintain a record of promotional activations with photographic documentation.
• Provide a recap of the week’s promotional activities for sales management.

Collections & Compliance

• Adhere to all federal, state, and local laws and regulations regarding the sales, marketing and sampling of alcoholic beverages

Qualifications & Requirements

• Bachelor’s degree preferred; equivalent experience accepted
• Ability to work nights and weekends as standard practice
• Personable and outgoing demeanor
• Excellent communication, negotiation, and relationship-building skills
• Self-motivated, organized, and results-oriented
• Must have valid driver’s license with reliable transportation
• Proficiency with Microsoft Office; CRM experience a plus

Core Competencies

• Customer Focus: Builds lasting relationships and provides exceptional service
• Communication: Engages effectively with both internal teams and external partners
• Team Collaboration: Works cooperatively across departments to ensure account satisfaction
• Organization: Manages multiple accounts and priorities efficiently
• Brand Stewardship: Represents company and brands with professionalism and enthusiasm

Physical Demands & Work Environment

• Ability to lift, move, and carry cases
• Frequent standing, walking, and repetitive hand and arm movements required when handling product and point-of-sale materials
• Regularly travels within the assigned territory to visit accounts, attend events, and transport product samples or marketing materials. This may involve operating a personal vehicle, or using other modes of transportation depending on location

Compensation Range:

The expected base pay range for this position is: $27.00 - $30.00/hr

Final compensation is based on experience, credentials, and geographic location.

Pay ranges are reviewed annually based on market data and internal equity.

Additional Compensation & Benefits:

• Annual Merit Increases: Eligible for consideration based on performance and company guidelines
• Comprehensive benefits package available after 90 days of employment

EEO Statement

Sheehan Family Companies is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of race, gender, sexual orientation, religion, age, disability status, or veteran status.

Reasonable Accommodation Statement

Sheehan Family Companies is committed to providing equal employment opportunities to all individuals. If you require a reasonable accommodation to apply for a position or to participate in the interview process, please contact HR. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

At-Will Employment Disclaimer

This job description is not intended as a written or implied contract and may be revised by the company at any time. Furthermore, no verbal contract by the supervisor or other company representative is binding, and employment is at the will of the company.