AGRANA Group

Brand & Activation Manager Watson says

AGRANA Group  •  €47k/yr  •  Vienna, AT (Onsite)  •  16 days ago
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Job Description

AGRANA Fruit is part of the AGRANA Beteiligungs-AG, operating at 26 production sites on 5 continents worldwide. We offer a wide range of creative and innovative solutions for the food and beverage industry. Our fruit solutions deliver high quality fruit, which is expertly prepared to be used in the dairy, ice cream, bakery, food service and beverage industries. AGRANA Fruit’s product development work incorporates the latest global nutritional and health trends.

Your Impact

  • Own and grow the Watson Says portfolio & category strategy across Europe
  • Turn insights into winning innovations, assortments & LTOs
  • Drive strong in-market activation (campaigns, events, POS, sampling)
  • Bring the brand to life with 360° campaigns & compelling content
  • Enable Sales with sharp storytelling & customer-ready concepts
  • Collaborate globally and shape a scalable beverage platform

Your ideal profile

  • 3–5 years in Brand / Trade Marketing / Activation (FMCG or Beverage)
  • Passion for building premium, trend-led brands
  • Strong commercial mindset + hands-on execution
  • Experience in foodservice or distributor-driven environments is a plus
  • Excellent storytelling & stakeholder skills
  • Fluent English; any other European language (ideally German, French or Spanish) is a plus

Our offer:

  • ✨ Real ownership & visibility
  • 🌍 International scope, high-growth category
  • 🥤 Build an emerging beverage brand with entrepreneurial spirit
  • 📈 Direct impact on business growth
  • 🏠 Flexible home office option in alignment with your leader
  • 💪 AGRANA "Fit Program" offering various sports and health programs
  • 💰Due to legal requirements, we disclose a minimum salary of €47,368.02 gross p.a. (full-time) according to the collective agreement

Find out more about AGRANA Fruit and also visit us on LinkedIn

As a global company, we are very proud of our diverse workforce and attach great importance to equal opportunity and diversity. We welcome and encourage everyone regardless of age, disability, ethnicity, gender, religion or sexual orientation who is passionate about our company to apply.

Have we caught your interest? Then we look forward to receiving your application.

AGRANA Group

About AGRANA Group

AGRANA is an internationally oriented Austrian company which adds value to agricultural commodities to produce a wide range of industrial products for the processing sector. With around 9,000 employees based at 55 production facilities located around the world, AGRANA maintains a global presence and generates consolidated revenues of almost € 2,9 billion. AGRANA has been listed on the Vienna Stock Exchange since 1991 and in the Prime Market segment since 2002.

In its three business segments, Fruit, Starch and Sugar, AGRANA supplies local producers and large international players, particularly those in the food processing industry. In the Sugar segment, AGRANA supplies both industrial and end customers with sugar products under the Wiener Zucker brand.

Today, the group is:

• The world market leader in the Fruit segment for fruit preparations and one of the most important producers of fruit juice concentrates worldwide.

• Major manufacturer of customer-specific starch products (made from potato, corn and wheat) and of bioethanol.

• Leading supplier of sugar and isoglucose in Central, Eastern and South-Eastern Europe.

AGRANA's objectives are to offer both global and regional customers top product quality, optimal service and innovative concepts and expertise in the area of product development.

Industry
Food & Beverage
Company Size
1,001-5,000 employees
Headquarters
Vienna, AT
Year Founded
1988
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