Job Description

Brand Activation Manager, Ireland

Location: Dublin

About the role

• Bring the Miele brand and our Immer Besser promise to life across Ireland. You'll lead impactful brand activations that drive growth, deepen customer engagement, and create exceptional experiences across every touchpoint.
• Working with retail partners, internal teams, and global centres of excellence, you'll turn strategy into action and make Miele stand out in the market. Join a business that's been setting standards since 1899 and help shape the next chapter of our success.
  

Your Responsibilities

• In close collaboration with central marketing teams, translate category and channel strategies into high-impact local plans that deliver growth, revenue, and margin targets
• Across digital, retail, and social channels, bring brand campaigns to life through engaging online and offline activations
• Through targeted CRM activity, grow customer loyalty, strengthen engagement, and drive repeat business
• In partnership with internal teams and local experts, deliver standout events, cooking experiences, promotions, and training programmes that accelerate category growth
• Across retail partner networks, ensure clear and timely communication on product launches, campaigns, promotions, and range updates
• With a focus on customer excellence, adapt and optimise market-facing content, including websites, brochures, learning tools, and point-of-sale materials
  

What we are looking for

• Proven experience in brand activation, marketing, or category management within a consumer-focused business, plus a full driving licence
• Strong understanding of consumer behaviour and local market dynamics, with the ability to turn insight into action
• Commercially minded marketer with experience in strategy, planning, activation, and performance delivery
• Skilled at building trusted relationships, influencing stakeholders, and collaborating across teams
• Proactive, adaptable, and results-driven, with a talent for simplifying complexity and identifying opportunities for growth
• You will hold a full driving license as this will be a mobile role visiting trade partners and stores.
  

What we offer

• Salary of up to €55,000 plus a competitive benefits package
• Performance bonus of up to two months' salary
• Company car
• Generous discounts on Miele products
• Additional rewards, recognition programmes, and more

Salary of up to €55,000 plus a competitive benefits package