Job Description

This role is for one of the Weekday's clients

Salary range: Rs 2000000 - Rs 4000000 (ie INR 20-40 LPA)

Min Experience: 5 years

Location: India

JobType: full-time

We are looking for an experienced and result-oriented Branch Manager to lead branch operations, drive business growth, and strengthen market presence across the assigned territory. This role is ideal for professionals who possess strong leadership capabilities, deep understanding of General Trade (GT) operations, and hands-on exposure to trade marketing and channel management.

As a Branch Manager, you will be responsible for managing the complete branch ecosystem including sales performance, distributor relationships, team leadership, operational efficiency, and market development initiatives. The role requires someone who can balance strategic thinking with execution excellence while ensuring business targets, customer satisfaction, and profitability objectives are consistently achieved.

You will play a critical role in expanding market reach, improving channel performance, and driving revenue growth through effective trade activation, sales planning, and relationship management. The ideal candidate should be highly analytical, operationally strong, and capable of managing teams in fast-paced and competitive market environments.

Requirements

Key Responsibilities

• Lead and manage end-to-end branch operations including sales, distribution, trade marketing, and team performance.
• Drive business growth by achieving branch sales targets, revenue goals, and market expansion objectives.
• Develop and implement sales strategies aligned with organizational growth plans and regional business priorities.
• Manage and strengthen distributor, dealer, retailer, and channel partner relationships.
• Oversee General Trade (GT) operations and ensure strong market execution across assigned territories.
• Plan and execute trade marketing initiatives to improve product visibility, channel engagement, and sales conversion.
• Monitor market trends, competitor activities, pricing movements, and customer behavior to identify growth opportunities.
• Ensure efficient inventory management, stock availability, and supply chain coordination within the branch.
• Drive secondary sales growth and improve market penetration through effective field execution.
• Lead, mentor, and motivate branch sales and operations teams to improve productivity and performance.
• Track branch KPIs, sales reports, profitability metrics, and operational performance indicators.
• Ensure adherence to company policies, compliance standards, and operational processes.
• Collaborate with cross-functional teams including marketing, finance, supply chain, and senior leadership for business alignment.
• Handle escalations, customer concerns, and operational challenges effectively while maintaining strong stakeholder relationships.

What Makes You a Great Fit

• 5+ years of experience in branch management, sales operations, or channel management roles.
• Strong exposure to General Trade (GT) business operations and market execution.
• Experience in trade marketing, channel activation, and territory growth initiatives.
• Proven track record of achieving sales targets and driving profitable business growth.
• Strong leadership and team management capabilities with experience handling field teams.
• Excellent distributor and channel partner management skills.
• Strong understanding of sales planning, forecasting, inventory management, and branch operations.
• Analytical mindset with the ability to interpret business data and drive actionable insights.
• Strong communication, negotiation, and stakeholder management skills.
• Ability to work independently and manage multiple operational priorities effectively.
• High ownership mindset with strong execution capabilities in dynamic business environments.
• Willingness to travel and manage branch-level market activities across assigned regions.