Job Description

Summary

Job Family Group Description - Communication & Marketing:

Gathers jobs relating to all areas of communication for every audience and channel. Conveys the image and identity of the brand.

Job Family Description -Marketing & Communication Management / Generalist:

Leads and contributes to all marketing and communication activities. Guides and supports decision-making on brand image and messages to our customers, employees and other external bodies.

Job Description

Your main missions would be the following:

Shopping Mall Advertising

• Support media team of paid OOH in all retail and POS, communication, and further negotiation with shopping malls according to yearly OOH plan and get bonus resource.
• In charge of social account exposure of all shopping malls with retail boutique and POS.
• In charge of other shopping mall resources, like KOL boutique visit, mall activity PR exposure, mall anniversary, etc.

Retail Marketing Activation

• Work with line manager on annual retail marketing calendar.
• Responsible for planning and execution of in-store events, shopping mall promotion and other in-boutique sales related activations to drive traffic to boutique and ultimately contribute to sales performance.
• Coordinate with teams for activities to drive traffic to store, and to execute gift planning based on the calendar, Including planning for key holiday seasonality/launch in-store projects.
• Provide network of key alliances across functional teams with insights and knowledge around driving business objectives.

Support Event

• Support the line manager on all image & HJ event execution, like HJ launch event, HJ trunk show, pop up etc.

Budget & payment management

• Manage yearly trade marketing budget, including in-boutique activation, and local gift.
• In charge of contract, payment of retail marketing budget related projects.

Agency Management

• Follow with group procurement policy on vendor management.
• Brief vendors for each trade marketing activation, go through for local management approval and HQ validation.
• Manage vendor for each project execution, with close cooperation with in-house commercial team, landlord/dealer, 3rd party vendors, etc.

Who you are:

• Minimum of 4 - 5 years relevant working experience in brand, or event agency
• Good negotiation and communication skill, team spirit, and a can-do attitude
• Fluent in Chinese and English, both verbal and written
• Strong understanding of strategic brand building & habit changing in local market
• Passionate on the job and the industry
• Hardworking, down to earth, and highly self-motivated with result driven
• Demonstrated accountability for achieving individual and shared goals
• Excellent paperwork and computer skill (Word, Excel, PowerPoint, etc.)

Job Type

Fixed Term (Fixed Term)

Start Date

2026-10-08

Schedule

Full time

Organization

Kering (Shanghai) Watches and Jewelry Limited