Job Description

Created by Frédéric Boucheron in 1858, Maison Boucheron has evolved through four generations of direct descendants. A visionary designer and the very first of the great contemporary jewelers to open a boutique on Place Vendôme, Boucheron still embodies absolute excellence in Jewelry, High Jewelry and Watchmaking today. The Boucheron style, free and daring, never ceases to invent the classics of tomorrow.

Main Purpose:

The role reports to the Global Media & Digital Engagement Director within the International Communications department. It is responsible for shaping Boucheron's strategic planning by analyzing consumer, market and cultural evolutions, transforming research, intelligence and performance data into actionable insights and business levers. The role helps anticipate future trends, strengthen the Maison's relevance and desirability, and support informed decision-making across the organization while remaining true to Boucheron's unique identity.

Responsibilities:

Strategic Planning

• Analyze major societal, consumer, cultural and market trends to understand the forces shaping the future of luxury.

• Identify, monitor and interpret emerging signals and behavioural shifts to anticipate change.

• Translate trends and market intelligence into actionable strategic & business relateted recommendations for the Maison.

• Ensure Boucheron remains culturally relevant by connecting its DNA with evolving audience expectations.

• Challenge existing assumptions and inspire new strategic directions through forward-looking thinking.

Insights & Research

• Design and lead qualitative and quantitative research across consumers, markets and competitors.

• Analyze the Brand Equity Monitoring results and educate markets to optimize strategic action plan.

• Consolidate multiple sources of information into actionable business insights.

• Ensure the reliability and consistency of strategic intelligence across the Maison.

Performance & Business Intelligence

• Define and align communication KPIs across Media, PR, Social, Digital and Events and responsible for monthly review.

• Develop performance frameworks and executive dashboards.

• Analyze cross-channel performance and identify optimization opportunities.

• Transform data into actionable recommendations to improve future initiatives.

• Coordinate annual performance reviews and facilitate insight-sharing across communication teams.

Profile:

• Minimum 5 years of experience in strategic planning, consumer insights, market intelligence, strategy consulting or brand strategy, ideally within the luxury environment (Agency or maison).

• Strong understanding of consumer behaviour, cultural trends and market dynamics.

• Proven ability to translate complex data and research into clear strategic recommendations.

• Experience managing qualitative and quantitative research as well as performance measurement frameworks.

• Excellent analytical, critical thinking and problem-solving skills.

• Strong storytelling and presentation skills, with the ability to influence senior stakeholders.

• Excellent project management and cross-functional collaboration abilities in an international environment.

• Proficient in MS Office, particularly PowerPoint and Excel.

• Fluent in English and French (written and spoken).

We believe in the richness of perspectives and backgrounds. We create for and with this diversity, and recruit without consideration of gender, age, nationality, culture, disability, religious beliefs, or sexual orientation. Gender parity and equal opportunities are our priorities.

We strive to create an authentic environment together, which supports the physical and emotional well-being of every employee, where everyone has the freedom to fully realize their potential.

Job Type

Regular

Start Date

2026-11-01

Schedule

Full time

Organization

BOUCHERON S.A.S.