At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.
The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities
Interested in joining us on our journey?
Location: The Forum - Louisville, KY (On-site)
The Bodewell eCommerce Marketing Associate supports the execution of digital marketing and eCommerce initiatives across GE Appliances’ direct-to-consumer channels. This role is responsible for managing day-to-day operational tasks including campaign execution, promotional setup, content updates, and reporting. The coordinator works closely with affiliate and growth team members to ensure campaigns are executed accurately, on time, and aligned with business objectives.
Bodewell eCommerce Marketing Associate
USA, Louisville, KY
RESPONSIBILITIES:
Execute digital campaigns including email, promotions, and on-site merchandising updates across eCommerce platforms.
Support affiliate program execution by assisting with offer setup, link validation, asset coordination, and reporting.
Manage promotional setup including promo IDs, offer configuration, and campaign deployment within internal systems.
Upload and maintain website content, including product updates, promotional assets, and merchandising changes.
Pull, maintain, and update performance reports, ensuring data accuracy and consistency across reporting tools.
Support and refine reporting processes by identifying opportunities to improve efficiency, organization, and usability of reports.
Monitor the competitive landscape, tracking promotions, pricing, and marketing activity, and share observations with the team.
Coordinate campaign assets, approvals, and timelines with cross-functional teams including Marketing, Brand, and Product.
Perform quality assurance checks to ensure accuracy of campaigns, links, promotions, and site content.
Monitor site activity and escalate issues related to customer experience, orders, or promotions.
Utilize internal tools (e.g., Jira, CMS, analytics platforms) to manage workflows and ensure timely execution.
Maintain documentation and support continuous improvement of operational processes.
Requirements / Qualifications
Bachelor’s degree in Business, Marketing or related field
1 year of experience in digital marketing, eCommerce, or related fields
Strong attention to detail and ability to manage multiple tasks simultaneously
Basic analytical skills and experience working with Excel or similar tools
Strong organizational and communication skills
Ability to follow defined processes and execute with accuracy
Familiarity with Microsoft Office tools
Desired Characteristics
Exposure to eCommerce platforms, CMS tools, or digital marketing systems
Familiarity with email marketing or campaign execution
Interest in affiliate, performance marketing, or digital commerce
Willingness to learn new tools and processes
Problem-solving mindset and strong attention to detail
Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.
This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.
By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.
GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.
GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S
If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com
At GE Appliances, a Haier company, we come together to make good things, for life. Headquartered in Louisville, Kentucky, we are a leading U.S. manufacturer of home appliances with 15,500 team members nationwide. Today, GE Appliances is proud to be rated America’s #1 Appliance Company and used in half of all American homes. We manufacture and sell products under the Monogram™, Café™, GE Profile™, GE®, Haier™, and Hotpoint™ brands. Our operations support nearly 90,000 additional American jobs and represent an investment of more than $2 billion since 2016. We are deeply committed to the communities where we live and work, passionate about getting closer to our product users to understand their needs and driven by the belief that there’s always a better way.
