At FCP Euro, the BMW Marketing Lead plays a key role in connecting our products and solutions with the communities and customers who can benefit from them. Drawing on industry knowledge, marketing experience, technical expertise, and a deep understanding of automotive mechanics, you will serve as a crucial link between FCP Euro and our customers. Your insights will help shape both product and marketing strategies, guiding critical decision-making processes as part of the larger BMW Product Team. You'll ensure our marketing campaigns, based on (GTM) Go To Marketing and (MPS) Market Penetration Strategy, resonate with and are communicated to these specific audiences, including key repairs and product placements. The ideal candidate will have experience working across different teams and thrive in a dynamic, fast-paced environment, excelling at meeting deadlines.
Day to day, you will collaborate closely with the Marketing teams to develop and execute go-to-market strategies for product launches and make specific content, social media, email marketing campaigns, and community events. In addition, you'll manage the BMW’s yearly Market Penetration Strategies, a critical aspect of FCP Euro’s growth initiatives for your assigned make. Working alongside Content, On Screen Mechanics, and BMW Product Team, you’ll research, script, and create a variety of technical content, including buyer’s guides, technical guides, model landing pages, and more. The BMW Make Marketing Lead will also serve as on-screen talent for technical diagnostic videos, buyer’s guides, select promotional content, and more.
If you are a passionate, driven, and charismatic enthusiast looking to combine your in-depth knowledge and love of BMW (and MINI) vehicles with a passion for marketing and connecting with communities in a highly visible position, the BMW Marketing Lead position is the perfect role for you.
FCP Euro is an online automotive parts retailer headquartered in Milford, Connecticut. FCP stands for "Foreign Car Parts," and we specialize in replacement parts for European vehicles. In the past 10 years, FCP Euro has earned a spot on the Inc. 5000 fastest-growing private companies list eight times. Customer service is deeply rooted in our core values. FCP Euro is a customer and technology company, and this unique blended culture has yielded outstanding results worthy of reward and recognition. We are devoted to developing and maintaining user-friendly and accurate automotive catalogs. We have an incredible enthusiasm for what we do, and we are always looking for ways to grow, learn, and improve.
Responsibilities & Duties
Experience and Skill Requirements
Benefits and Perks
Compensation
This is an exempt salaried role with a base salary of $80,000 - $120,000 depending on experience, with a total compensation opportunity of $88,000 to $132,000 annually
FCP Euro provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination or harassment of any kind on the basis of race, color, religion, sexual orientation, sex, gender identity or expression, national origin, cultural heritage, ancestry, political belief, age, marital status, family status, pregnancy, physical or mental disability, intellectual disability, learning disability, veteran status or any other characteristic protected by the law.
FCP Euro was established by Harry & Kathy Bauer in 1986 as a small brick and mortar auto parts store in Groton, CT. Transitioned to an online store in 2001 by their son Nick Bauer & friend Scott Drozd, we have grown to become a leading eCommerce provider of Genuine, Aftermarket, OEM, and Performance parts for European cars. Throughout our journey the company’s values have remained the same: sell only the highest quality replacement parts, provide unparalleled customer service, and offer the do it yourself enthusiast technical support to help fix and maintain their vehicles.
Today, FCP Euro has grown to over $200 million in annual sales funded through the continuous reinvestments of its profits. On our website, we maintain a sharp focus on high-quality parts of all quality tiers. We’ve committed ourselves to building a culture of service, quality, and continuous improvement - because we know that if our employees care deeply about our products, it will be reflected in what our customers receive. In Milford, CT, our total of 100,000 square feet FCP Euro Distribution Center space between two locations stocks over $15 million of inventory on our shelves. We've also recently launched our new Mesa, AZ location just southeast of Phoenix. Our newest warehouse brings the best FCP Euro can offer to serve the Western US. The 146,000-square-foot building offers the latest packing technology and a bespoke layout to ensure order volume is always fast, efficient, and accurate. Allowing us to boast "Coast-to-Coast Shipping in 3-Days or Less"
Everything sold by FCP Euro is backed by an industry-leading comprehensive, Lifetime Replacement Guarantee - including wear and tear items like wiper blades, brake pads, and more. We can do this because we’ve spent over a decade tirelessly cataloging our own products with precise and accurate fitment data, checking the quality of every single brand line and part, and constant development by our products team.
