Job Description

IT’S ENTHUSIASM THAT MOVES PEOPLE.

SHARE YOUR PASSION.

At BMW, our marketing teams are constantly developing moving communications to reflect the special nature of our products and brand. And everyone has a role to play in shaping the next chapters in our pioneering story. So whether you're passionate about analysing insights and data, developing new marketing strategies or creating innovative campaigns that capture our unique brand spirit, you’re sure to find an exciting challenge with us. Fostering a culture where everyone feels empowered, rewarded and supported is the driving force behind our success.

[Notice] 이력서는 반드시 채용 포털 사이트에 첨부된 BMW Korea Application Form을 사용하여 작성 및 제출해 주시기 바랍니다. (자유 양식 이력서는 검토되지 않습니다.)

About the Team

The Brand Communication and Brand Experience team supports the delivery of a consistent BMW customer journey across all channels and touchpoints, ensuring that brand, marketing, and customer communication activities align with BMW brand standards.

We support the execution of brand-adequate marketing contents and help ensure a consistent and recognizable BMW brand presence across digital, offline, and dealer channels through cross-functional collaboration.

We will be responsible for analyzing industry and market trends, as well as evaluating message effectiveness and communication performance, contributing insights that support both product planning and brand communication strategy.

What awaits you?

• Support KPI monitoring and weekly reporting for BMW Korea and official dealer-owned channels using Adobe Analytics, contributing to identifying insights relevant for product and communication planning.
• Research automotive industry and market trends across media, online communities, and social platforms to derive insights and support communication strategies.
• Support content operations for official digital platforms, including translation, content review, updates, and issue follow-up.
• Support Korean–English translation and localization to ensure consistent, accurate, and brand-aligned communication across channels.

What should you bring along?

• Ability to translate and localize Korean and English content accurately.
• Strong interest in data analysis and insight generation.
• Ability to manage multiple tasks effectively.
• Proactive approach with strong logical-thinking skills.

If you have any inquiries, please contact us.

BMWKorea.Internship@bmw.co.kr