The Bilingual Marketing Coordinator will support marketing initiatives for VetStrategy, Groupe vétérinaire Daubigny, and hospitals and clinics across our network. The role will involve collaborating with French-speaking colleagues and teams in Quebec, creating content in both French and English, and managing time-sensitive marketing and communications projects.
Reporting to the Senior Marketing Manager, the successful candidate will bring diverse marketing experience, strong copywriting skills, and a creative, collaborative approach to marketing projects. This is a temporary (14-month) position, and on a remote basis.
Industry Event Support: Coordinate event booth marketing needs with our Talent Acquisition team to promote our company to professionals in the veterinary field.
Campaign & Project Coordination: Collaborate with various project stakeholders, as well as the Brand Events and Communications teams, to develop and execute marketing campaigns aligned with the company’s objectives.
Managing Ad-hoc Marketing Requests: Respond to marketing requests from our practices in Quebec, providing support for English-speaking practices as needed. Make recommendations on content, scheduling, and appropriate marketing channels.
Content Creation: Collaborate with our in-house graphic designers to create engaging content for digital channels (videos, website, email newsletters, social media, etc.) and traditional channels (brochures, posters, signage, etc.).
French translations and copywriting: Translate, write copy, proofread, update, and fact-check documents to ensure brand voice consistency across all external communications in collaboration with internal stakeholders.
Qualifications and Skills
Our ideal candidate embodies the following cultural competencies:
We focus on relationships!
In every interaction with our locations, we build and maintain personal connections based on trust. All relationships matter, regardless of level, role, culture, or location.
We collaborate!
We encourage different perspectives when looking for the best way forward. We collaborate together and with locations to ensure all activities are in everyone’s best interest and take into account the unique needs of each project and veterinary practice.
We speak the truth!
We are honest and transparent. We can ask questions and challenge the status quo without fear of repercussions. We support each other and take responsibility.
We are humble!
We all work together. There is no room for ego or hierarchy. We are modest and approachable. We support one another and express gratitude to our peers. We ask for feedback without being defensive. We reflect on our actions and their impact on others.
We care about the bigger picture!
Our vision is entirely clinic and hospital-focused. We aim to understand the situation first. Every decision is made based on its impact on patient care, client service, and clinic teams. We do what’s best for our practices, not just for corporate headquarters.
Being part of VetStrategy is about being part of something bigger – an ever-growing community, where we connect person-to-person and skill-to-need, united by a common purpose of healthy animals, happy owners. From our humble beginning in 2006 to the present day, we continue to make a difference in the lives of people who have dedicated themselves to this industry.
When VetStrategy co-founders Orin Litman and his wife, Dr. Michelle Cutler, decided to acquire McLean Animal Hospital in 2006, they focused on three promises – our Customer Promise of world-class veterinary care, delivered locally; our People Promise, to be a great place to work; and our Sustainability Promise to be a force for good for patients, people and our plant.
Keeping our three promises led VetStrategy to become the leading veterinary network in Canada, with veterinary practices, 24-hour emergency care, and specialty hospitals coast-to-coast. We have developed and refined a model for supporting our practices across the country.
What we do:
We care for those dedicated to caring for animals by creating a workplace where we focus on innovation, engagement, and teamwork.
We know the blood, sweat and tears that have gone into building each practice, and we don’t want to touch that – we truly embrace the uniqueness of each clinic. Our heritage first approach means we won’t change a clinic’s name, culture or heritage.
We understand the challenges our veterinary teams face and are committed to doing what’s right – for them, their clients, and their patients.
We care about the future of veterinary medicine. Everything we do comes back to ensuring that veterinarians have the time, support, and infrastructure to focus on responsible medicine and quality care.
We believe in empowering our support office and clinic staff and providing them opportunities to develop their skills and grow in their careers.
