Job Description

Digital Marketing Manager

We are seeking a highly motivated and experienced Digital Marketing Manager to join our

dynamic agency team.

This fully remote position will play a crucial role in driving our digital

marketing initiatives and achieving exceptional results for our clients. The ideal candidate will

have a strong background in digital marketing, a passion for analytics, and the ability to develop

and execute innovative marketing strategies.

Key Responsibilities:

1. Campaign Strategy and Management:

- Develop, implement, and manage comprehensive digital marketing campaigns across various

platforms, including search engines, social media, display advertising, and programmatic media.

- Collaborate with the Associate Director of Biddable Media to align campaign strategies with

client goals and objectives.

- Monitor and analyze campaign performance, making data-driven adjustments to optimize

results and maximize ROI.

2. Performance Analysis and Reporting:

- Utilize advanced analytics tools to track, measure, and report on key performance indicators

(KPIs) and campaign effectiveness.

- Work with the internal Analytics Teams to provide regular, detailed performance reports to

clients and internal stakeholders, highlighting insights and recommendations for improvement.

3. Budget Management:

- Manage campaign budgets, ensuring efficient allocation of resources to achieve the best

possible outcomes.

- Monitor spend and adjust strategies as needed to stay within budget while delivering optimal

results.

4. Innovation and Trend Analysis:

- Stay up-to-date with industry trends, emerging technologies, and best practices in digital

marketing.

- Identify and implement innovative strategies to keep the agency and its clients ahead of the

competition.

5. Team Collaboration:

- Work closely with cross-functional teams, including creative, content, and technical teams, to

ensure cohesive and effective campaign execution.

- Mentor and support junior team members, fostering a collaborative and growth-oriented work

environment.

Qualifications:

- Minimum of 5 years of experience in digital marketing, with a focus on biddable media (PPC,

display, programmatic).

- Proven track record of managing successful digital marketing campaigns and delivering

measurable results.

- Strong analytical skills and proficiency in using analytics tools (e.g., Google Analytics, Google

Ads, Facebook Ads Manager).

- Excellent communication and presentation skills, with the ability to convey complex data and

insights to clients and stakeholders.

- Ability to work independently in a fully remote environment, managing multiple projects and

deadlines effectively.

- Strong organizational skills and attention to detail. Experience with Asana is highly preferred.

- Familiarity with the latest trends and best practices in digital marketing.

- Experience with marketing automation tools and CRM systems is a plus.