Job Description

About Us

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

Job title: Biddable Associate Account Director

Reporting line:Biddable Account Director

Location: This role is based in London, United Kingdom with some domestic and international travel required. There is a requirement to attend 50% of your time in the office.

This role is a pivotal part of the Addressable team and is responsible for the activation and implementation of strategy across Search, Video, App and Social channels.

Key Responsibilities

• Tactical and strategic knowledge of how search, social, app and video platforms work
• Day-to day management of operational output for reporting and optimisation of client media across our UK team but covering clients that run Europe wide too.
• Management of a team of Account Executives and Account Managers to ensure process adherence, strategic output and quality of day to day client deliverables.

• Operational leadership working alongside the Biddable director to ensure best in class process workflow and cadence to automate and drive efficiencies
• Collaborating with internal stakeholders to implement processes and hold the team accountable for these to ensure operational excellence.
• In depth performance knowledge is required as clients utilise MMM models, brand tracking and in platform measurement to measure success. You must be able to understand and manipulate data and confidently present findings to clients.
• Build relationships with key media owners and publishers to push them towards a learning framework for clients
• Management of tracking, trafficking and bid management through appropriate tools (e.g: SA360, Campaign Manager, Marin, Sprinklr etc.).

• Oversee, support and develop junior team members, managing daily responsibilities and long term career development aligned to core capabilities.
• Support on wider client and agency projects, taking ownership of key workstreams to support the biddable director and team leadership.
• Drive consistently high work quality standards across the team, and ladder strategic insights into data driven planning.

Excellence in Client Service

• Act as senior point of contact for agency and client stakeholders, working with biddable director to manage overall team output, priorities and quality of work. Communicating clearly and effectively with relevant stakeholders to manage expectations, and any escalations that arise.
• Expertly manage and prioritise the needs of internal and external stakeholders, supporting your team in prioritising tasks and deliverables successfully.
• Understand individual client needs (including and beyond specific projects) so you can help them be successful in their roles; ensure clients have the necessary information and materials they need to do their jobs well.
• Work to develop a solid understanding of the client’s business, with emphasis on your area of responsibility.
• Positively represent Mediahub at all times.

Innovation & Initiative

• At Mediahub we like to position technology as an innovation so any prior experience with scripts, algorithms or AI is extremely useful
• Use your personal passion and creativity to help develop intelligent, innovative effective ideas and process improvements for your clients.
• Contribute your own ideas and opinions on your client’s business, how we work, and the industry we’re in; establish a presence in the agency; have a voice in meetings.
• Work with an attitude of ‘it’s up to me to make it happen’.
• Partner with our agency leadership to provide cutting-edge digital insight and thought leadership both internally and externally
• Build a knowledge hub for ideas and recommendations in new business situations and for our existing clients
• Ensure that the latest POV on biddable media is shared with key clients

Requirements

• Curious about the world – You are excited about new technology, innovative marketing ideas and global culture
• A self-starter – You possess a can-do attitude and are eager to develop. You love taking responsibility and problem solving. You are ambitious and a go-getter
• A leader and a team player – You are resourceful & collaborative. You love learning from others and also want to help them develop. You’re proud of your craft, but you believe in ‘success through others’ and achieve the best results when you work as a team
• Someone with a sense of fun – You don’t take yourself too seriously and can see the humour in most situations. You work hard but know the importance of having fun
• Passionate about the solution – You have ideas and are passionate about the ability of communications to make a real difference to businesses. You believe in your ideas and have the business acumen to stand by them and back them up
• A strong communicator – You can communicate and connect at a senior level in a variety of settings and across formats, both written and oral
• Business savvy – a proven ability to gain and wield a deep knowledge of our clients’ businesses, not just from a biddable media perspective but also from a marketing perspective and beyond.
• An educator - You will stay smart on biddable, marketing and relevant business topics, understand your clients’ pain points and look for “teachable” moments with junior employees
• Immersed in the latest biddable technologies, partners and approaches with experience of having led large scale international clients.
• Approximately 4 years experience in Paid Search / Social

Employee Transparency

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are an equal-opportunity employer committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to Ninette at ninette.desousa@mbww.com, if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

THE PERKS

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

• Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
• Free breakfast and free lunch
• Early finish Fridays
• Core Hours (Mon-Thurs, flexible start/finish times)
• Retail discounts
• Electric vehicle salary sacrifice car scheme
• Wellbeing programme, including Headspace & flu jabs
• Interest-free season ticket loan
• Paid time off for Volunteering
• Group Income Protection
• Life Assurance
• Private Medical Insurance or Health Cash Plan (dependent on level)
• Group Personal Pension Plan with matched contributions from 3-6%
• Generous Parental Leave & Pay
• Independent mortgage advice
• Financial education
• Employee Assistance Programme
• Free eye tests
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!