Job Description

Lead the growth of beef genetic solutions in Western Canada!

This role leads the go-to-market strategy and operational execution of URUS’ Custom Collection genetic services for beef seedstock producers. It blends commercial leadership, client relationship management, and cross-functional coordination to drive revenue growth while delivering an exceptional customer and animal experience. Acting as a key liaison between producers, internal teams, sales leadership, and industry partners, this position plays a vital role in advancing innovative genetic solutions across the region.

Job Responsibilities:

• Lead the go-to-market strategy for Custom Collection services in Canada, partnering with sales leadership on revenue targets, budgets, and performance goals.
• Manage the sales funnel, pipeline reporting, and identify cross-selling opportunities across URUS brands (Alta, GENEX, SCCL, Trans Ova Genetics, PEAK).
• Coordinate operational execution by partnering with Production and Supply Chain on collection schedules, logistics, inventory, and timelines.
• Serve as the primary point of contact for clients, delivering proactive communication and resolving service inquiries to ensure a high-quality customer experience.
• Maintain accurate client records and oversee customer communications related to biosecurity, process updates, promotions, and service offerings.
• Support financial coordination by partnering with Finance on accurate billing, revenue recognition, invoicing, and follow-up on outstanding accounts, while representing URUS at key industry events and associations.

Skills and Qualifications:

• Proven background in the Canadian beef seedstock industry, with a strong understanding of the AI industry and its value to producers.
• Broad knowledge of the Canadian beef industry, spanning both seedstock and commercial operations.
• Demonstrated experience in sales leadership, account management, or program management within agriculture, livestock, or a related industry.
• Strong commercial acumen with experience managing revenue targets, sales pipelines, and performance reporting.
• Excellent client relationship, communication, and customer service skills, with the ability to coordinate effectively across sales, production, finance, and marketing teams.
• Highly organized and detail-oriented, with the ability to lead and collaborate with support staff and represent the organization professionally
• Eligible for regular travel up to 50% seasonally for bull sales and exhibitions.

Alta Genetics is a global leader in the production, marketing, and distribution of beef and dairy cattle genetics worldwide, with retail operations in 14 markets and partners in more than 55 wholesale markets. We provide dairy and beef consulting services and solutions in cow activity and health monitoring, calf nutrition, reproduction, and herd management programs. Through industry-leading training and development programs, Alta Genetics aspires to be the most resourceful, valuable, and trusted partner for progressive dairy farms and beef ranches that nourish the world through sustainable and profitable operations.

Alta has deep roots in the industry through its origin within the URUS family of companies. As a holding company with cooperative and private ownership, URUS is a family of businesses at the heart of the dairy and beef industry – Alta Genetics, GENEX, Genetics Australia, Leachman Cattle, Jetstream, PEAK, SCCL, Trans Ova Genetics and VAS. Each organization has its unique identity, products, and services. These companies work globally to provide cutting-edge dairy and beef genetics, customized reproductive services to maximize conceptions, dairy management information to take producers to the frontline of progressive dairy farming, and an array of products and services to help bovines reach their full genetic potential. URUS has 9 brands in 17 retail countries and employs nearly 2,800 people globally.