NIO

BDC X OMA 创意专家

NIO  •  Onsite  •  3 hours ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

BDC X OMA 创意专家

上海

社招

全职

设计 - 视觉设计

本科及以上

10 年以上

职位描述

  • 创意战略与团队引领:制定品牌创意战略及季度/年度创意方向、质量标准;带领创意团队搭建高效工作流程,激发创意潜能,确保产出贴合品牌调性、对齐业务目标。 - 全场景创意落地:负责产品发布、市场活动、数字营销、线下体验等全链路创意产出与落地,精准传递品牌科技感、豪华感,提升品牌认知与用户粘性。 - 跨职能协同与品牌赋能:联动产品、市场等部门及国际合作伙伴,整合创意资源,确保创意方案高效落地,沉淀品牌资产。 - 行业前瞻与团队成长:关注行业创意趋势与方法论,引入先进理念;规划团队发展路径,培养核心创意人才。 - 创意品控与优化:建立创意品控标准,审核创意作品;跟踪落地效果,优化创意策略与产出效率。

职位要求

  • 10年以上创意相关经验,3年以上创意团队管理经验;有高端品牌(汽车、奢侈品、高端科技类优先)创意操盘经验,具备全场景创意落地案例。 - 具备极强的创意发散与落地能力,能将品牌核心价值转化为有感染力的创意表达;理解整合营销逻辑,具备出色的创意策略与转化能力。 - 具备优秀的团队建设、项目管理与跨文化协作能力,善于激发团队创意,能高效应对多项目并行节奏。 - 流利的中英文书面及口语沟通能力,可作为工作语言开展国际沟通、方案宣讲及文档撰写。 - 创意设计、视觉传达等相关专业本科及以上学历,对高端品牌创意逻辑、新能源汽车行业有深入理解者优先。 - 有全球高端品牌、新能源汽车行业创意经验;具备出色审美与创新思维,熟悉数字化创意工具与媒介。

投递

NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
Social Media