Job Description

The Bosch Group is a leading global supplier of technology and services. Since the beginning of 2013, its operations have been divided into four business sectors: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology.

The Bosch Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth.

Bosch Global Software Technologies Company Limited (BGSV) is 100% owned subsidiary of Robert Bosch GmbH - one of the world’s leading global suppliers of technology and services, offering end-to-end Engineering, IT, and Business Solutions.

Starting its operation from 2010 at Etown 2 in HCMC, BGSV is the first software development center of Bosch in Southeast Asia. BGSV nowadays have over 4,000 associates, with a global footprint and presence in the US, Europe, and the Asia Pacific region.

With our unique ability to offer end-to-end solutions that connect sensors, software, and services, we enable businesses to move from the traditional to digital or improve businesses by introducing a digital element in their products and processes.

🚀 Senior IT Product Marketing Specialist

AI Global Product & Service Transformation | AI‑Native Workflow Platform | NCLC + GenAI | Half Million Users Worldwide

Build the Future of Intelligent Workflow Platforms

We’re redefining how work gets done at enterprise scale.

Our Global Product & Service Team is building a next‑generation workflow & approval platform serving nearly half a million users worldwide and ~1,000 internal customers. Built on LCNC and evolving into an AI‑native platform, it powers mission‑critical processes across a global corporation.

This is not a short-term role.

🎯 By 2027, we are transforming into a true AI Global Product & Service Team.

Not just communication, this role drives adoption, trust, and growth at scale.

✨ Why This Role Matters

You will own product storytelling and adoption growth for a global platform. Your impact:

• Increase adoption & engagement

• Build stakeholder confidence

• Accelerate legacy → Next Gen migration

• Strengthen product reputation and trust in AI workflows

If you can turn complexity into clarity and influence behavior at scale, this role is for you.

🎯 Your Mission

Lead marketing, communication, enablement, and adoption for:

1. AI Global Workflow Platform Product & Service

1. Citizen Development program (customers build apps themselves under governance)

Act as the bridge:
Product & Engineering ↔ Stakeholders ↔ End Users

Key Responsibilities

1) Product Marketing & Storytelling

• Own messaging, positioning, and internal branding

• Translate AI, automation, and workflow into clear business value

• Deliver high-quality assets: executive decks, guides, demos, newsletters, launch materials

• Build persona-based content (Executives, Process Owners, IT, Citizen Developers, Users)

2) Adoption & Change Enablement

• Drive adoption: awareness → activation → habit

• Lead migration enablement, training, UAT support, adoption programs

• Capture feedback and improve messaging and rollout effectiveness

3) Citizen Development (Governance + Enablement) - Critical Scope

• Position Citizen Development as strategic, governed capability (not shadow IT)

• Communicate clearly:

• Who builds / what / how / governance rules

• Build scalable enablement: onboarding kits, playbooks, templates, training programs

• Run adoption programs (webinars, clinics, champion network)

• Clearly communicate the dual model:

• Service delivery vs self-service (with governance)

4) Stakeholder Engagement

• Engage 1,000+ stakeholders globally

• Create executive-ready communications and updates

• Support roadshows, councils, and transformation initiatives

• Ensure consistent, proactive communication across regions

5) Community & Events

• Run webinars, workshops, campaigns, product showcases

• Build champion network and user communities

• Drive continuous engagement and advocacy

6) Measurement & Optimization

• Define KPIs (adoption, engagement, satisfaction)

• Use insights to refine campaigns and messaging

• Run experiments to improve outcomes

7) AI Communication

• Position the platform as a practical AI product

• Communicate innovation with clarity and credibility (not hype)

8) Corporate Communication Excellence (Required)

• Deliver executive-grade, structured, credible communication

• Follow corporate standards (branding, tone, compliance)

• Ensure consistency across regions and channels

• Balance AI excitement with trust and realism

Qualifications

• 7+ years in Product Marketing / Platform Adoption & Enablement / Enterprise Communication

• Strong storytelling + executive communication skills

• Proven ability to drive governed adoption programs (e.g. citizen development, SaaS rollout)

• Ability to simplify complexity into actionable messaging

• Strong stakeholder management in global environments

• High ownership and execution discipline

• Fluent English (global collaboration)

Nice to Have

• Workflow / automation / SaaS platform experience

• LCNC + Citizen Development governance

• AI/GenAI exposure

• Design + data-driven marketing (Power BI, analytics)

• Change management / customer community building experience

What You’ll Gain

• Own marketing for a platform used by ~500,000 users globally

• Direct impact on adoption, reputation, and transformation success of AI Product

• Hands-on AI product transformation experience

• Build a product story at scale and see real impact

Who Will Thrive Here

You will succeed if you:

• Want to drive adoption of a real global product, not just campaigns

• Balance strategy + execution

• Enjoy influencing stakeholders and behaviors

• Commit to l ong-term impact and ownership

Selection Process — Mandatory (10 Slides)

Submit a 10-slide plan for 6-Month Marketing & Communication Master Plan

Additional Information

• Private Health Insurance (Generali) Covered by company
• Personal Accident Insurance Covered by company
• 13-month Salary Bonus Guaranteed upon contract completion. ( Payment timing: Included in the final payroll of labor contract)
• 12 days annual leave