eBay

B2C CRM Lifecycle Marketing Manager

eBay  •  Federal Republic of Germany (Onsite)  •  3 hours ago
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Job Description

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the team and the role:

The B2C Seller CRM Programs group is an essential component of Global CRM, dedicated to enhancing engagement and growth for our Business Sellers on eBay.

As the B2C Seller CRM Programs Marketing Manager, you will own strategy and execution for a specific part of the B2C CRM programs portfolio, primarily using owned CRM channels. Your initial scope will focus on the US, UK, and DE, with opportunities to scale successful programs globally. You will pioneer new B2C Seller communications, crafting message, audience, channel, and contact strategies. You will also play a key role in defining and implementing CRM strategy for new seller-focused initiatives .

You will join the Seller CRM Foundations Team and will report to the Head of Seller CRM Foundations .

What you will accomplish:

  • Define and own the strategy for a portfolio of B2C CRM communications with clear hypotheses, success metrics, and learning agendas
  • Develop strong plans and forecasts against those, in order to hit the defined goals for your area
  • Build and implement a test-and-learn roadmap. It should include new seller marketing channels, new messages, creative, and AI-generated variants. Use customer insights to tailor communications and increase impact.
  • Partner with the global and local SMB initiative leaders, Seller Product, Marketing Tech, Global Creative, Enablement teams, Community & Engagement and other partners in crafting cohesive end-to-end communication plans and driving alignment across the globe

What you will bring:

  • Marketing thought leadership and deep CRM expertise, with experience operating at global scale
  • Proven record leading triggered end-to-end CRM programs—from concept to launch to optimization and measurement
  • Numbers driven, results oriented, and able to balance qualitative and quantitative measures of success
  • Hands-on proficiency with AI marketing tools and workflows (e.g., AI copy and creative generation, AI personalization)
  • Excellent collaboration and partner management skills; able to influence cross-functionally and drive alignment
  • Strong great teammate and enjoy both individual and collaboration
  • Comfortable working across multiple time-zones, with high degree of flexibility and trust to ensure the right work-life balance
  • Passionate about customer excellence and always put the customer first

Join us in crafting world-class opportunities for our sellers and be part of an ambitious team determined to compete and successfully implement flawless CRM strategies!

Additional Details

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.

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eBay

About eBay

At eBay, we create pathways to connect millions of sellers and buyers in more than 190 markets around the world. Our technology empowers our customers, providing everyone the opportunity to grow and thrive — no matter who they are or where they are in the world. And the ripple effect of our work creates waves of change for our customers, our company, our communities and our planet.

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
San Jose, CA
Year Founded
Unknown
Website
ebay.com
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