Responsible for definingthe strategyand delivering thevaluepropositionand payment experience forboth Consumers and Merchants,creating the bestend-to-endexperienceas the core enabler of value, engagement, and monetization

This roleshapesthe offer vision and strategy by leveraging market, customer, and competitive insights. This includes defining compelling value propositions, identifying and onboarding strategic solution partners, structuring pricing and bundling models, building robust business cases, and determining clear commercial positioning and go-to-market strategies.It is accountable for envisioningfuture-readypayment journeys, designing differentiated payment-driven offers, and driving measurable business outcomes.

Acting as the orchestrator of the offer lifecyclewith full ownership oftheexperienceand theperformance, this roleworks closely with theProduct& Platformteamto translate market needs intoactionable businessrequirements. In parallel,itcollaborateswith thecustomer-facing teamstocapture market insights,enable commercial teams,drive adoptionand monitor performance to continuously optimize market impact.

Key Accountabilities

Strategy & Vision

• Define and own the MerchantandConsumeroffervision, strategy and roadmapaligned with company growth priorities

• Position payments as core enablers of ecosystem value and monetization

• Identify market opportunities through customer insights, competitive analysis, and fintech trends

Market & Opportunity Identification

• Identify and size growth opportunities through:

• Market and trend analysis

• Customer, consumerand merchant insights

• Competitive benchmarking

• Translateunmet needs into clearvalue propositionopportunities and innovation themes

• Anticipate emerging trends in payments, fintech, and digital ecosystems

End-to-End Value Proposition Management

• Define compelling value propositionsformerchant& consumers

• Design business models, including:

• Pricing and revenue models

• Bundling and packaging strategies

• Build and own robust business cases (growth, profitability, ROI, scalability)

• Ownvalue propositionthroughout the full lifecycledirection (define, launch, scale, retire)

• Discovery and validation

• Solution design (in collaboration with Product, UX, Tech)

• Delivery and launch

• Scaling, optimization, and eventual retirement

• Work closely with Product Owners and Platform teams to:

• Translate business intent into clear product requirements

• Ensure delivery aligns with value, timeline, and quality expectations

• Define optimal build / buy / partner strategies

• Maintain clear accountability for outcomes (adoption, revenue, margin, customer satisfaction)

PartnershipManagement

• Identify, onboard and manageselected partners to reinforce offer value proposition or addresscapability gaps

• Define partnership models and commissioning schemes

• Own full partnership lifecycle from negotiation to performance management

• Ensure partnerships deliver scalability, differentiation, and commercial value

Consumer & MerchantPaymentExperience Ownership

• Consumers:Enable innovative experiences such as:

• Payment-linked offers

• Loyalty-driven payments

• Incentive-based usage

• Merchants:Deliver value-added solutions, such as:

• Payment analytics and insights

• Loyalty-drivenacceptance

• Monetization and growth tools

Go-to-Market & Commercialization

• Define marketing mix (segmentation, positioning, channel, customer care service level…)

• Work closely with the Go-To-Market teamtotranslatesthese elements intogo-to-marketplan: campaigns, promotions, always on programs working closely with global Digital Marketing operations

• Support launch, sales enablement, and adoption

Profile & Capabilities

Core Competencies

• Strong strategic thinking combined with hands-on execution

• Expertise in partnershipmanagementandproduct &offer management

• Expertise in payments and fintech ecosystems

• Strong customer experience (CX) and journey design mindset

• Proven ability to design and scale two-sided platforms(Consumer & Merchant)

• Excellent business and financial acumen(pricing, unit economics, ROI)

• Strong analytical skills with data-driven decision-making

• Experience in experimentation, optimization, and performance management

• Ability to manage complex ecosystems and ambiguity at senior level

• Excellent communication, influence, and leadership skills

Experience & Background

10–12+ years of experience in:

• Value Proposition management-crafting compelling, differentiated, and customer-centric value propositions

• Partnershipmanagementand platform-based business models

• Payment solutions, checkout experiencesand monetization strategies

Proven track record of:

• Launching and scaling products and offers- owning end-to-end lifecycle and business outcomes

• Identifyingand managing full partnership lifecycle fromnegotiation to performance management and exit

• Defining and optimizingpaymentstrategiesfor merchants and consumers

Strong Plus

• Experience inmultinational environments