Job Description

Reports to: Senior B2B Marketing Director

Department: B2B Revenue

Location: Jakarta, Indonesia

About ELSA

ELSA is a global leader in AI-powered English communication training, dedicated to transforming how people learn and speak English with confidence. Founded in 2016 and headquartered in San Francisco, we operate across the U.S., Vietnam, Portugal, Indonesia, Brazil and Japan.

Powered by proprietary speech-recognition technology and generative AI, ELSA delivers real-time, hyper-personalized feedback to help learners improve pronunciation, fluency, and overall communication effectiveness. With over 50 million learners and 1 billion hours of anonymized speech data, ELSAs depth of language training intelligence is unmatched in the industry.

Our B2B flagship platforms ELSA Enterprise and ELSA Schools empower organizations and educational institutions to elevate communication capabilities and unlock personal and professional opportunities for their people. We design engaging, bite-sized learning experiences that adapt to each learners goals and context, ensuring measurable improvement and lasting confidence.

Our vision is to become the global standard for real-time English communication training, enabling 1.5 billion language learners worldwide to speak clearly, be understood, and share their stories with the world.

Backed by world-class investors including Googles Gradient Ventures, Monks Hill Ventures, and SOSV, ELSA has been recognized among the top global AI innovators:

• Forbes Top 4 Companies Using AI to Transform the World
• Research Sniper Top 5 Best AI Apps
• ASU+GSV EdTech 150
• CB Insights Top 100 AI Companies

Join us in shaping the future of language learning and empowering millions to unlock opportunity through confident communication.

About the Role:

We're looking for a Marketing Manager to lead our Indonesia B2B marketing strategy and local marketing team, driving growth across enterprise and education segments.

This person will work closely with our Business Development and Marketing teams to develop and execute campaigns, while also managing a team of marketers and collaborators on the ground. The ideal candidate brings strong hands-on experience in B2B marketing and a demonstrated ability to lead teams, drive measurable results, and localize global strategies effectively.

Key Responsibilities

Strategic Leadership & Team Management

• Lead and manage the local marketing team in Indonesia, providing direction, support, and performance coaching.
• Build and grow a high-performing team aligned with ELSAs brand and business goals.
• Collaborate closely with the regional leadership to shape Indonesias marketing roadmap.

B2B Marketing Execution

• Own and execute all B2B marketing efforts for Indonesia, focused on lead generation and brand awareness.
• Align with the Business Development team to support the sales pipeline and build strong enterprise/education partnerships.
• Plan and manage online/offline marketing campaigns across multiple channels, including Google Ads, Meta, LinkedIn, and others.
• Coordinate impactful webinars, workshops, and events for client engagement
• Manage PR activities, influencer partnerships, and social media to enhance brand presence
• Localize content and campaign assets to resonate with the Indonesian market
• Develop marketing collateral, landing pages, and lead magnets tailored to B2B prospects
• Launch and optimize email marketing campaigns in partnership with the global demand generation team

Analytics & Optimization

• Set KPIs and track campaign performance using HubSpot, Google Analytics, and other analytics tools.
• Monitor, analyze, and optimize marketing performance to maximize ROI and lead conversion.
• Ensure marketing initiatives are aligned with global standards but optimized for local needs.

What We're Looking For

• 7+ years of experience in B2B marketing, with 2+ years managing a team
• Strong understanding of multi-channel marketing strategies, including SEM, paid social, content, email, events, PR, and organic growth
• Proven ability to lead, mentor, and grow high-performing teams
• Hands-on experience with HubSpot, Google Ads, social platforms, and performance analytics
• Excellent project management and stakeholder coordination skills
• Strong copywriting and storytelling skills in both English and Bahasa Indonesia
• Analytical mindset with experience using data to inform decisions and improve marketing outcomes
• Experience in a high-growth SaaS, EdTech, or startup environment is a plus
• Passion for education and a desire to drive real-world impact through technology

Why You'll Love Working at ELSA

• Be part of a mission-driven company revolutionizing English learning through AI.
• Lead and grow the local marketing team in one of ELSAs key regional markets.
• Collaborate with a diverse, international team
• Experience the energy and autonomy of a Silicon Valley-funded startup
• Opportunities for professional growth, leadership development, and strategic ownership
• Competitive salary and performance-based bonuses