Job Description

Join our client's innovative team and help shape the future of enterprise iGaming solutions. We're looking for individuals to drive the next generation of B2B gaming technology. With a brand new Limassol office strengthening their growing office network, this is an opportunity to be part of the team from the ground up.

We are looking for an experienced B2B Marketing Manager to lead the marketing direction of the Core Platform and B2B iGaming business.

This role is focused on building strong market presence, brand positioning, and commercial visibility of the platform across the iGaming industry.

The B2B Marketing Manager will be responsible for how the platform is perceived by clients, partners, providers, and industry stakeholders, ensuring it is presented as professional, trustworthy, and commercially strong.

This is not a B2C marketing role. The focus is entirely on B2B positioning, lead generation support, expos, branding, content, and business development support.

Key Responsibilities

• Develop and manage the B2B marketing strategy for the Core Platform.
• Define platform positioning, messaging, and brand identity for B2B audiences.
• Ensure the platform is presented as modern, professional, and commercially strong.
• Plan and manage participation in iGaming expos, conferences, and industry events.
• Coordinate booth, stand, and event preparation including visuals, materials, presentations, and logistics.
• Prepare event calendars, budgets, timelines, and marketing deliverables.
• Work with Product, Sales, Account Management, and Design teams on marketing materials.
• Manage B2B website content, structure, messaging, and conversion positioning.
• Create sales materials including pitch decks, brochures, one-pagers, and presentations.
• Translate platform features into clear, commercial B2B messaging.
• Promote platform modules including casino platform, sportsbook integrations, slot aggregator, CRM, affiliate, payments, and back-office tools.
• Manage LinkedIn and professional B2B communication channels.
• Publish content such as product updates, industry insights, announcements, and thought leadership posts.
• Support lead generation initiatives and sales enablement activities.
• Coordinate PR activities, partnerships, media exposure, and industry visibility.
• Analyze competitors and improve market positioning.
• Maintain brand consistency across all marketing and sales materials.
• Manage external vendors, agencies, designers, and event suppliers.
• Prepare regular marketing reports including performance, leads, and event outcomes.

Main Marketing Areas

• Core platform branding and positioning
• B2B iGaming product marketing
• Expo and event marketing
• Booth and stand design coordination
• Sales decks and presentations
• Website messaging and structure
• LinkedIn and B2B social media
• PR and industry communications
• Lead generation support materials
• Partner and provider-facing content
• Case studies and success stories
• Product marketing for platform modules
• Marketing assets for business development
• Internal brand guidelines and standards

Expo & Event Responsibilities

• Research and select relevant iGaming expos and conferences.
• Prepare annual and quarterly event plans.
• Coordinate booth/stand design, branding, and materials.
• Manage printed materials, brochures, merchandise, and visuals.
• Prepare meeting materials for clients, partners, and providers.
• Coordinate with organizers, suppliers, and internal teams.
• Support lead capture and meeting scheduling processes.
• Manage post-event follow-up and reporting.
• Evaluate event ROI and lead quality.

Product Marketing Responsibilities

• Understand platform products and translate them into B2B messaging.
• Position modules such as casino, sportsbook, aggregator, CRM, affiliate, payments, KYC, and risk tools.
• Ensure clear communication of platform value propositions.
• Support sales teams with product messaging and materials.
• Improve clarity and consistency of product descriptions across channels.

Required Skills & Experience

• Proven experience as B2B Marketing Manager, Product Marketing Manager, Brand Manager, or similar role.
• Experience in iGaming, SaaS, fintech, payments, crypto, or B2B technology.
• Strong understanding of B2B marketing, branding, and positioning.
• Experience with expos, conferences, or industry events.
• Ability to create sales materials (decks, brochures, one-pagers, presentations).
• Strong written English and communication skills.
• Ability to work with Product, Sales, Design, and Management teams.
• Strong organizational and project management skills.
• Commercial mindset and understanding of sales-driven marketing.
• Strong attention to detail and brand consistency.
• Ability to manage multiple vendors and deadlines.

Nice to Have

• Experience in iGaming B2B marketing.
• Experience with major industry expos (ICE, SiGMA, SBC, iGB, etc.).
• Knowledge of casino platforms, sportsbook, payments, CRM, and affiliate systems.
• Experience managing LinkedIn and B2B social media.
• Experience with PR, media partnerships, and sponsorships.
• Experience in SaaS product marketing.
• Experience working with business development teams.
• Experience managing external agencies and event suppliers.
• Understanding of Tier-1 and Tier-2 iGaming markets.
• Experience with video, motion, or presentation production.

Ideal Candidate Profile

The ideal candidate is a strong B2B marketer who understands how to position and present a platform in a competitive iGaming environment.

They are not just content creators, but strategic marketers who build brand perception, support sales, improve market visibility, and ensure the platform is seen as credible, modern, and commercially strong.

They understand both marketing execution and business impact.

Key Success Metrics

• Strong and consistent B2B brand positioning.
• Successful execution of expos and industry events.
• High-quality marketing and sales materials.
• Improved website messaging and platform presentation.
• Increased quality of B2B leads and partner interest.
• Strong LinkedIn and industry visibility.
• Better alignment between marketing, sales, product, and account teams.
• Consistent brand identity across all channels and materials.
• Improved perception of the platform in the iGaming industry.

The salary range for this position will be shared with shortlisted applicants.