About the Company

Our client is a fast-growing engineering and technology solutions company headquartered in Cairo, specializing in light current and security systems across commercial, healthcare, hospitality, education, and infrastructure sectors. With a strong presence in North Africa and partnerships with globally recognized brands such as Eaton and Bodet, the company is now strategically expanding into East Africa, beginning with Kenya as a key entry market.

Role Overview

We are seeking a highly driven, entrepreneurial, and technically grounded professional to lead our client’s market entry and expansion in Kenya. It is a market-building mandate. The successful candidate will be responsible for starting operations from scratch, mapping the Kenyan light current and security systems landscape, identifying viable projects, establishing contractor and consultant networks, and positioning the company as a competitive solutions provider. The role requires both technical understanding and commercial intelligence, with structured reporting back to headquarters on market realities, penetration progress, opportunities, and risks.

Key Responsibilities

1. Market Entry & Penetration Strategy

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  Conduct structured market research to understand the Light Current and Security Systems landscape in Kenya.

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  Identify target sectors (Hospitals, Malls, Hotels, Universities, Schools, Commercial Buildings, Infrastructure projects).

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  Develop and execute a clear market penetration plan with defined milestones.

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  Analyze competitor positioning, pricing models, and distribution channels.

2. Project Scouting & Pipeline Development

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  Conduct daily field visits to active construction sites and upcoming developments.

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  Map consultants, MEP contractors, developers, and project managers influencing procurement decisions.

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  Identify early-stage projects and position the company for specification inclusion.

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  Build and maintain a structured project pipeline database with probability tracking and expected timelines.

3. Business Development & Technical Sales

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  Promote Light Current solutions including Fire Alarm Systems, CCTV, Access Control, Public Address, Structured Cabling, and related technologies.

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  Conduct technical presentations and product demonstrations to consultants and contractors.

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  Prepare technical proposals, BOQs alignment, and preliminary solution recommendations.

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  Support tender participation and follow-ups.

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  Provide clear, data-backed insights that inform HQ’s investment and expansion decisions.

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  Recommend adjustments to pricing, positioning, or partnership strategy based on field findings.

4. Relationship & Brand Establishment

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  Build strong networks with consultants, contractors, architects, developers, and government stakeholders.

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  Represent the company professionally in site meetings and industry forums.

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  Lay the groundwork for long-term distributor or partnership models where necessary.

Requirements

Experience

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  Bachelor’s Degree in Electrical Engineering, Telecommunication Engineering, Mechatronics Engineering, or related field.

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  Minimum 3+ years’ experience in Light Current Systems, Security Systems, or related technical sales.

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  Proven experience in field sales, project scouting, or construction-based B2B sales.

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  Experience working with consultants and contractors in Kenya’s construction sector is mandatory.

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  Demonstrated ability to build markets or grow new territories is a strong advantage.

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  Location & Mobility

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  Must be currently residing in Kenya.

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  Willing and able to conduct frequent site visits across Nairobi and other counties.

Required Skills & Competencies

Technical Skills

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  Strong understanding of Light Current Systems (Fire Alarm, CCTV, Access Control, Structured Cabling).

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  Ability to interpret drawings, BOQs, and technical specifications.

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  Strong data collection and structured market research capabilities.

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  CRM or pipeline tracking proficiency.

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  Commercial & Strategic Skills

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  Market mapping and penetration planning.

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  Project pipeline forecasting.

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  Competitive analysis and pricing intelligence.

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  Tender participation and proposal preparation.

Behavioral Competencies

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  Entrepreneurial mindset (ability to operate independently with minimal supervision).

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  High accountability and ownership mentality.

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  Strong networking and relationship-building skills.

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  Analytical and insight-driven reporting capability.

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  Resilience and persistence in new market environments.

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  Professional presentation and communication skills.