Tkxel

B2B Content Marketer

Tkxel  •  Lahore, PK (Onsite)  •  22 days ago
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Job Description


THE ROLE

tkxel is looking for a B2B Content Marketer who understands what moves buyers not just what reads well. Researching and writing on complex technical topics, building the assets that support the pipeline, and producing the kind of content that earns trust from ICPs before they've spoken to a salesperson.
This is a marketing role first. You think about buyer journeys, funnel stages, and what a piece of content is supposed to do commercially, not just whether it's well-written. You can take a positioning brief and turn it into a technical blog that ranks, a case study that closes, and a LinkedIn carousel that drives profile visits without being directed step by step.
WHAT YOU'LL OWN
Blog & long-form

Publication-ready with minimal revision cycles
Case studies
Intake interviews through to design-ready draft, independently
Sales enablement
One-pagers, solution briefs, email templates client-facing quality
LinkedIn & X
Company page content plus executive thought leadership support
Presentations
Executive-ready decks with structured narratives, fast turnaround
Content ops
CMS publishing, content calendar, GA4 performance reporting


Requirements


WHAT WE NEED

3–4 years in B2B content marketing, ideally in tech, SaaS, or professional services
Strong grasp of content's commercial role funnel stages, buyer intent, ICP messaging
Ability to research and write credibly on technical topics: AI, cloud, cybersecurity, software engineering, digital transformation
Native-level English writing and editing grammar, structure, and narrative clarity are non-negotiable
SEO fundamentals: keyword placement, meta titles, H-tag hierarchy, search intent mapping
Presentation and deck creation structured narratives, not bullet-point dumps
CMS proficiency for end-to-end publishing (Wordpress)
Fluent use of AI writing tools as accelerants, not substitutes for marketing judgment
Self-managed across 8–12 concurrent pieces without daily direction

PREFERRED QUALIFICATIONS

Experience producing content for B2B audiences: CIOs, CTOs, VP Engineering, or Digital Transformation decision-makers
Portfolio including long-form technical content (blogs, whitepapers, case studies) and presentation decks
Familiarity with GA4, Google Search Console, and basic content performance analytics
Experience with case study production including SME intake interviews
Understanding of content funnel stages (TOFU, MOFU, BOFU) and how formats serve buyer intent

THE BAR

You know what a ICPs cares about and why your content should reach them before a competitor’s does. You use AI daily but know when it’s wrong technically and commercially. A blog isn’t done because it’s well-written; it’s done when it earns a reader and moves them forward. If that’s how you think about content, this role is for you.
Tkxel

About Tkxel

With 17 years of deep software engineering expertise, Tkxel has emerged as a global innovation partner, driving AI-led transformation, pioneering cloud solutions, and engineering transformative digital solutions that empower enterprises and bold startups to shape what’s next.

Since 2008, we have been helping our clients tackle complex digital challenges by combining our product development expertise with agile execution and deep technical insight. Our delivery approach blends design thinking, full-cycle engineering, and platform integration to accelerate time to value and unlock long-term growth.

AI is at the core of how we help businesses evolve. From generative AI and predictive analytics to LLM integration and intelligent automation, we design and deploy AI-powered solutions that enhance efficiency, elevate user experiences, and drive measurable outcomes.

Through initiatives like our AI Incubator, we support early-stage startups building the next generation of AI products, while our consulting and engineering teams work with established organizations to embed advanced AI into their operations and digital ecosystems.

We deliver globally and collaborate closely with clients to design smart, scalable solutions across industries, including technology, healthcare, financial services, education, and retail. Our expertise spans agentic AI, machine learning, custom application development, cloud-native systems, cybersecurity, blockchain, IoT, and user-centric design.

We are certified partners with Salesforce, Microsoft Azure, AWS, G Suite, and ServiceNow, enabling us to bring together trusted platforms and emerging technologies to help our clients lead in an AI-powered world.

Recognized on the Inc. 5000 list of fastest-growing private companies, we continue to deliver impact-driven solutions while building lasting relationships with clients and partners worldwide.

Industry
IT & Software
Company Size
1,001-5,000 employees
Headquarters
Reston, VA
Year Founded
2008
Website
tkxel.com
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