Overview

Key Responsibilities

Marketing & Events

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  Assist in the development and execution of marketing plans and strategies, including creation and distribution of marketing collaterals.

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  Attend and support events such as conferences, seminars, and exhibitions.

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  Communicate with clients, affiliate networks, and partners.

Online Platforms & Lead Management

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  Manage and maintain all online platforms including website, blog, social media, and advertising channels.

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  Execute marketing plans and ensure effective tracking of leads generated from digital platforms.

Content & Copywriting

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  Develop and integrate content marketing strategies across digital channels.

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  Write copy for websites, email campaigns, blogs, and promotional materials.

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  Ensure all content is engaging, up-to-date, and aligned with marketing initiatives to drive conversion.

Analysis & Optimization

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  Plan, manage, and optimize SEO and PPC campaigns.

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  Monitor online activity using analytics tools and generate insights for improvement.

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  Conduct competitor research and provide analytical reports with actionable recommendations.

Requirements

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  Bachelor’s degree in Marketing or a related field.
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  Strong team player with self-management and time management skills.
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  Excellent written and verbal communication skills, able to work in a structured manner.
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  Hands-on experience in digital marketing, including SEO, PPC, remarketing, and Google Analytics.
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  Ability to plan, execute, test (A/B & multivariate), and optimize conversion funnels.
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  Strong analytical and data-driven thinking.
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  Familiarity with website analytics tools (e.g., Google Analytics, Omniture, WebTrends).
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  Basic HTML knowledge is a plus.
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  Disciplined execution and follow-up of campaigns to meet objectives.
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  Experience in online marketing, branding, social media marketing, and copywriting is highly desirable.
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  Comfortable writing and communicating about technical concepts.
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  Up-to-date with latest trends and best practices in digital marketing and performance measurement.

Benefits

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  Global exposure