Anker Innovations LTD

B站媒介高级专员

Anker Innovations LTD  •  Shenzhen, CN (Onsite)  •  5 months ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

B站媒介高级专员深圳社招全职互联网 / 电子 / 网游职位描述职位要求
1、根据品牌和生意增长目标及营销规划,制定bilibili平台的投放方案,并对各渠道媒介效果进行数据分析,总结经验并不断优化迭代下一轮媒介投放策略,对传播结果负责;
2、根据品牌和产品用户画像分析,挖掘匹配的资源,建立KOL及媒介资源库,
3、负责联络,拓展及维护媒体关系及合作机构关系,进行媒体资源整合和维护,擅长与各大媒体和KOL保持良好的关系,具备优秀的媒体合作推进能力;
4、熟悉内容营销投放渠道的运营和生态,善于将品牌和产品差异化卖点跟各平台的内容特性和趋势结合,制造爆款内容;
5、构建系统的软文种草、爆文制造等方面的内容营销能力,输出集中用户痛点痒点的内容,建立用户信任感和提升品牌好感,
职位要求职位要求
1、3年以上b站媒介相关经验,,有电子类消费品,新消费品牌的相关经验优先;
2、具备内容营销体系化思维,了解传播,能够抓住热点,发现传播机会;
3、熟悉内容营销投放渠道的运营和生态,善于将品牌和产品差异化卖点跟各平台的内容特性和趋势结合,制造爆款内容;
4、构建系统的软文种草、爆文制造等方面的内容营销能力,输出集中用户痛点痒点的内容,建立用户信任感和提升品牌好感,
5、有较强的品牌意识,媒体洞察及商业沟通的能力,具有较好的执行力和项目管理,能够快速推进项目;
6、自信开朗,充满好奇心和创造力,有激情有审美,自我驱动力强,保持学习心。 投递
Anker Innovations LTD

About Anker Innovations LTD

Anker was founded by Steven Yang in 2011 with the simple mission of helping consumers charge everything, faster. Today, Anker is the global leader in consumer charging, and one of the world’s most popular developers of audio/video electronics, home appliances, smart security solutions, and more.

Fraud Alert: Anker Innovations is aware of fraudulent job offers being made by individuals impersonating our recruiters. Please be advised: Anker will NEVER ask for payment or bank details during the hiring process. All official communication will come from an @anker.com or @anker-in.com @anker.io email address. If you are unsure, please contact us through our official email recruitingfraud@anker.com.

Industry
Hardware & Semiconductors
Company Size
1,001-5,000 employees
Headquarters
Bellevue, WA
Year Founded
Unknown
Website
anker.com
Social Media