Job Description

Job Title: Identity, Branding & Outreach Manager (WS-ST3)

Classification: Student Employee (non-exempt)

Department Name: Office of Residence Life

Department Address: Tomson Hall Room 148, 1520 St. Olaf Avenue, Northfield, MN 55057

Unit Number (5 digits): 15141

Length of Position: 2026 - 2027 AY.

Training/Arrival Period (Required):

• Move-in to the Residence Halls, Wednesday, September 2nd; 4:00 p.m. - 10:00 p.m.

• Training Begins, Thursday, September 3rd; 1:00 p.m. - 7:00 p.m.

• New Student Move-in: Friday, September 4; 7:00 a.m. - 3:00 p.m.

• Move-in Transition: Saturday, September 5 - Sunday, September 6

• • Dates without timeframes will be defined for the staff member during the Training.

Supervisor: Associate Dean of Students for Residence Life & Student Conduct/Designee

Wage Range: $12.00-13.00/hour

I. Description/Purpose of the Position: The Identity, Branding & Outreach Manager is an innovative student leader responsible for building a vibrant, welcoming residential experience. This role directs the members of the House of O: Creative Branding & Fashion Assistant, Housing Outreach Ambassador, and Visual Content Identity Assistants (Graphic Designer, Videographer, Photographer).

II. Transferable Skills:

• Leadership & Team Management: Directing and mentoring a creative team of student assistants and designers effectively

• Conflict Resolution: Handling public challenges, client feedback, and student housing concerns with professional care

• Strategic Communication: Polishing and approving marketing content to ensure it accurately fits the campus brand

• Project Oversight: Managing office hours, supervising student events, and tracking campus feedback loops smoothly.

III. Duties and Responsibilities:

1. Recruitment, Selection & Training:

• Support the staffing process from onboarding, ongoing training, and supervision

• Ability to address conflict and challenges within the public in a meaningful manner

• Provide 1-1 ongoing mentoring to Housing Ambassador Assistants

• Serve as a frontline approver for events and outreach activities to be submitted to one’s supervisor.

1. Management:

2. • Hold office hours in the student staff lead's dedicated area

   • Create positive experiences through networking events, marketing initiatives, and programming

   • Promote the office through identified clothing, tabling, presentations, and hosting events on and off campus

   • Participate in department and college events with Residence Life Professional Staff

   • Collect feedback, both quantitative and qualitative, to support departmental changes

   • Post creative and engaging content on social media to build awareness around the on-campus living experience

   • Follow up with individual residents and groups with on-campus living concerns

   • Collaborate with the Hall Council, Residence Hall Association, Residence Life Advisory Committee, and other identified entities to enhance the residential experience.

3. Marketing & Communications:

4. • Knowledge of marketing, branding, and communications

   • Study to understand the needs of college-age students, residents of St.Olaf College, and student supporters, i.e., families

   • Comfort level with social media, specifically, Facebook, Twitter, and Instagram

   • Excellent communication skills: verbal and written

   • Relatability: Ability to share personal stories of life at St.Olaf College. The staff member must be able to understand and communicate the connection between residence life, on-campus living, and the college experience

   • Flexible and adaptable communication and engagement delivery to the space and the targeted audience

   • 1. Critique and edit marketing material to ensure it is on-brand and targets the identified audience.

IV. Requirements of This Position (Education):

• Must be enrolled in a degree program at St. Olaf College during the academic year and maintain good standing in academics and conduct

• Must maintain a cumulative/semester GPA of 2.5. If a student staff member’s GPA (semester/cumulative) falls below 2.5, their retention will be based on individual consultation

• Students should have no pending cases, active sanctions, and/or resolved cases that would prevent effective performance as student staff members

V.Qualifications (Experience/Skills):

• Previous experience in marketing, retail/boutique management, event planning, or student leadership is highly preferred.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or design platforms like Canva.

• Exceptional public speaking, time management, and team-building abilities.

• A digital portfolio demonstrating graphic design, photography, or video editing capabilities is required.

IMPORTANT: Although previous work experience is not required, applicants are expected to provide a presentation during their interview demonstrating their knowledge, skills, and abilities in the role.

This job description is for general information purposes. It is not intended to list all duties and responsibilities of the position. This job description is subject to change at any time by St. Olaf College, with or without prior notice.