Xora, part of TechX, is an AI-native platform business reimagining cloud operations for the agentic era. We are building an Agentic AI Factory on AWS — a platform of AI agents that run, optimize, and govern enterprise cloud operations. Our AIOps and FinOps agent packs turn cloud operations from a manual, people-heavy function into an AI-operated one: detecting issues early, surfacing cost and performance findings, and acting under governed controls.
This is the next generation of managed services — not people watching dashboards, but AI agents operating the cloud, with humans governing the outcomes. Delivered through an AWS-native platform spanning marketplace, SaaS, agent packs, and managed services, Xora is moving from live enterprise pilots toward scaled commercial growth across APAC.
As we build out this business, AWS is central to our go-to-market. We are looking for an AWS Strategic Alliance Manager to own the AWS relationship, co-sell motion, and AWS Marketplace path that will power Xora's growth.
The AWS Strategic Alliance Manager owns Xora's alliance with AWS end-to-end — the stakeholder relationships, the co-sell motion, and the AWS Marketplace path (listing, private offers, and funding readiness). You are the connective tissue between Xora, AWS, and our internal sales and delivery teams.
This role suits someone who knows the AWS partner machinery hands-on — not just relationship-building, but the practical mechanics of Marketplace listings, private offers, co-sell registration, and funding programs — and who applies strong governance discipline so funding and co-sell claims are always compliant.
AWS Relationship & Stakeholder Management
Build and manage the AWS stakeholder map — Partner Development Managers (PDMs), Solution Architects, account teams, Industries, and Marketplace contacts.
Act as Xora's primary representative within the AWS partner ecosystem.
Maintain a strong, trusted, day-to-day working relationship with AWS to unlock support, programs, and joint opportunities.
Co-Sell & Pipeline Alignment
Drive AWS co-sell alignment, including ACE (APN Customer Engagements) opportunity registration and joint account planning.
Work with AWS field teams and Xora's Partner and GTM teams to identify and develop co-sell opportunities.
Track co-sell pipeline and ensure opportunities are registered, progressed, and reported accurately.
AWS Marketplace Path
Own Xora's AWS Marketplace path: listing and preview readiness, KYC / bank verification, and Foundational Technical Review (FTR).
Build and manage Marketplace private-offer and CPPO (Channel Partner Private Offer) processes.
Partner with Commercial Ops and Finance on offer construction (this role owns the marketplace mechanics, not pricing authority).
Funding Readiness & Governance
Drive AWS funding readiness and consumption — MAP, POC funding, and other partner programs — to accelerate pipeline and pilots.
Ensure all funding language and co-sell claims are approved, compliant, and never overclaimed.
Maintain a clean governance record across funding and marketplace activity.
Enablement & Cross-Functional Collaboration
Work with Product Marketing on AWS co-sell decks, briefing materials, and joint value propositions.
Support the Partner and GTM teams with AWS programs, incentives, and marketplace mechanisms that accelerate deals.
Provide AWS ecosystem intelligence to refine Xora's go-to-market.
Experience
6–10+ years in cloud alliance, AWS partner, co-sell, or ecosystem roles — ideally at an AWS Partner, ISV, or MSP.
Hands-on experience with AWS partner programs and the practical mechanics of co-sell and marketplace (not relationship management alone).
Track record of driving co-sell pipeline and building partner-sourced opportunities with AWS.
Experience operating in fast-paced, high-growth, or build-stage environments.
AWS & Marketplace Expertise
Direct, hands-on experience with AWS Marketplace — listings, Private Offers, CPPO, FTR, and KYC / bank verification.
Familiarity with AWS co-sell (ACE), partner tiers, and funding programs (e.g., MAP, POC funding).
Understanding of the AWS field and partner operating model (PDM / PSM / SA engagement).
Strong funding-governance discipline — keeping claims compliant and audit-clean.
Skills & Competencies
Excellent relationship-building and stakeholder-management skills, internally and with AWS.
Strong cross-functional coordination across sales, product, finance, and delivery.
Detail-oriented and process-disciplined — comfortable owning compliance-sensitive workflows.
Self-starter able to operate independently and build process where little exists.
Nice to Have
Experience working directly within AWS, or at an AWS Premier / Advanced Partner.
Prior experience launching or scaling an AWS Marketplace presence end-to-end.
Existing relationships within the AWS partner ecosystem in Vietnam or APAC.
Background in Cloud, AI, Data, Cybersecurity, Managed Services, or Digital Transformation.
Exposure to Financial Services / regulated-industry customers.
AWS certifications (e.g., Cloud Practitioner) or partner-program accreditations.
Innovative Environment: A dynamic and collaborative work environment where innovation is encouraged.
Professional Growth: Opportunities for professional growth and development through continuous learning and exposure to cutting-edge technologies.
Competitive Package: Competitive salary and benefits package
Impactful Work: The chance to work on cutting-edge projects with industry-leading clients, making a tangible impact on their business success.
Apply now!
Due to the high volume of applicants, only shortlisted candidates will be contacted. We apologize for this inconvenience!
Founded in 2020, TechX is a Premier Partner of AWS in Vietnam, leveraging world-class cloud technology, data and advanced analytics, and cutting-edge generative AI solutions to help leading enterprises in Vietnam accelerate their digital transformation.
Our core industry focus is banking, financial services, insurance (BFSI), retail, manufacturing, and supply chain. This broad industry expertise allows us to tailor our solutions to meet the unique needs of diverse sectors, driving innovation and efficiency across the board.
Throughout our 5 years of Cloud, Data and GenAI innovation, we earned outstanding recognition for our innovative solutions and exceptional service. We’ve been globally recognized as Partner of the Year in 2021, 2022, and 2025; the first AWS Partner in Vietnam to achieve Cloud Migration & Modernization Competency, AWS Generative AI Competency, Data & Analytics Competency, and Cloud Operations Competency; and recently the first AWS Premier Partner in Vietnam.
Now, we're dedicated to paying it forward by fostering the next generation of cloud, data, and ML/AI professionals. If you are looking for an environment where modern technology meets aspiring talent to build the future of the Vietnamese technology landscape, then TechX is your next destination.
