At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.
The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities
Interested in joining us on our journey?
The Product and RLC Channel Marketing Director will help drive aggressive expansion and innovation across multiple Air and Water categories. This expansion will fuel our company’s growth with a target of delivering our next billion-dollar business.
This role is responsible for leading product marketing across all categories in A&W. This is inclusive of the development of our commercial NPI process driving clear prime prospects, winning insights, concept development, clear communication strategy, and winning toolkits that maximize success in market. In addition, this role will focus on channel/customer marketing for all RLC channels except Pro-Distributor/Dealer network. This is inclusive of Hospitality, Contract, Retail, DTC, and Applied. In this capacity, the Marketing Director will develop a cohesive marketing strategy for each channel and lead the team to deliver to execution.
The successful candidate will bring a high level of marketing rigor, effectively navigate complex issues across various functions, leverage business understanding to lead and recommend marketing strategies to drive growth across select channels. Additionally, this leader will directly manage 4 product and channel marketing managers, indirectly manage/collaborate with our agencies, demand generation team, digital teams, etc. and help design our future personnel structure as we expand our capability.
A&W Product and RLC Channel Marketing Director
USA, Louisville, KY
Maximize commercial success of NPI across product categories. Inclusive of:
Lead channel marketing for all residential and light commercial customers outside of the pro channel. This is inclusive of:
Serve as an effective coach and leader to key direct reports and across multi-functional stakeholders
Serve as a key steward to our brands
Position Requirements
Minimum Qualifications
Preferred Qualifications
Working Conditions
The following items are often sufficient, but not all inclusive:
Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.
This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.
By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.
GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.
GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S
If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com
At GE Appliances, a Haier company, we come together to make good things, for life. Headquartered in Louisville, Kentucky, we are a leading U.S. manufacturer of home appliances with 15,500 team members nationwide. Today, GE Appliances is proud to be rated America’s #1 Appliance Company and used in half of all American homes. We manufacture and sell products under the Monogram™, Café™, GE Profile™, GE®, Haier™, and Hotpoint™ brands. Our operations support nearly 90,000 additional American jobs and represent an investment of more than $2 billion since 2016. We are deeply committed to the communities where we live and work, passionate about getting closer to our product users to understand their needs and driven by the belief that there’s always a better way.
