Job Description

The Associate Vice President, Athletics Business Strategy & Analytics, serves as a senior leader responsible for driving revenue growth and data infrastructure across USF Athletics. This role oversees the integration of business strategy, CRM systems, analytics, AI-driven engagement, and fan data architecture, ensuring alignment across all revenue-generating units, including ticket sales, premium seating, and corporate partnerships.

The AVP operates as:

• A key member of the Athletics business leadership team
• A leader in the development of data-informed strategies to maximize revenue across ticketing, sponsorship, retail, and other consumer-driven business lines.
• A primary advisor to the Chief Business Officer on revenue strategy and business intelligence
• The owner of fan data, CRM, and revenue optimization strategy across all revenue verticals
• A leader, mentor, and developer of a high-performing team of analysts and managers

Core Leadership Responsibilities:

• Enterprise Revenue Strategy
• Assist in the development of the department-wide revenue strategy across all sports and revenue-generating units
• Serve as a senior advisor to the Chief Business Officer on revenue forecasting and growth initiatives
• Lead long-range planning tied to attendance, premium, donor, retail, and corporate partnership revenue

Fan Data Strategy

• Define and lead fan data strategy, including a unified Customer Data Platform
• Integrate data across ticketing, CRM, digital, and partnerships
• Create a single view of the fan to drive personalization, pricing, and sponsorship value
• Enable real-time data activation across all channels

Oversight of Strategy, CRM & Analytics

• Oversee CRM strategy, analytics, and BI functions
• Establish KPIs and performance frameworks
• Lead predictive modeling and dashboards
• Drive data-informed culture
• Analyze trends and inform strategy
• Support pricing, packaging, and sponsorship positioning
• Pricing Strategy & Demand Optimization

In coordination with AVP, Ticketing, lead pricing strategy, including individual and secondary market pricing and forecasting

• Optimize revenue, attendance, and lifetime value
• Evaluate and refine go-to-market strategies across primary and secondary ticket channels
• Corporate Partnerships & Sponsorship Analytics
• Support partnerships with data-driven insights
• Enable targeted activation and ROI measurement

AI & Automation Strategy

• Oversee AI tools such as Conversica
• Drive engagement, conversion, and lifecycle marketing

Qualifications

• 5+ years in strategy, analytics, CRM, or revenue roles
• Experience leading a team
• Experience with CRM, ticketing, and BI tools
• Strong leadership and executive communication skills

Degree Equivalency Clause: Four years of direct experience for a bachelor’s degree.
• Senate Bill 1310- The Florida Senate (https://www.flsenate.gov/Session/Bill/2023/1310) is conditional upon meeting all employment eligibility requirements in the U.S.
• SB 1310: Substitution of Work Experience for Postsecondary Education Requirements
• A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required, not to exceed:
• (a) Two years of direct experience for an associate degree;
• (b) Four years of direct experience for a bachelor’s degree;
• (c) Six years of direct experience for a master’s degree;
• (d) Seven years of direct experience for a professional degree; or
• (e) Nine years of direct experience for a doctoral degree
• Related work experience may not substitute for any required licensure, certification, or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.
• Minimum Qualifications that require a high school diploma are exempt from SB 1310.

Working at USF

With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF‘s rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida’s best large employers, ranked No. 1 among the state’s 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.

About USF

The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF’s Division I athletics teams compete in the American Athletic Conference. Learn more at www.usf.edu

Compliance and Federal Notices

This position may be subject to a Level 1 or Level 2 criminal background check.

Applicants have rights under Federal Employment Laws

The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.

Family and Medical Leave Act (FMLA)

Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application/interview process.

Equal Employment Opportunity

The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. This job description does not constitute an employment contract.