Job Description

About the Role

In this role, you will deliver GTM plans across all local channels, ensuring a seamless consumer experience for assigned channel/franchise/category aligned with regional strategy. You collaborate with DCM for digital, CRM, and media executions. You will lead the execution of local omnichannel activation with channel experts ensuring seamless store and online execution excellence.

Key Responsibilities

• Deliver and execute cascaded end-to-end marketing plan from Region brand on consumer, product and retail marketing (i.e. campaigns, new product launch) and all channels for total brand, in partnership with extended DCM team and commercial.
• Own end to end marketing for assigned marketing portfolio (either product, franchise, or channel based) with accountability for approved P&L spend, marketing campaigns, and collaboration across Pod team and brand team.
• Partner with DCM Media and CRM for local execution of campaigns
• Partner with Online and commercial teams for execution of omnichannel plans and activations
• Lead brand events across all channels including influencers management, marketing collaterals with on-site operations support in collaborating with local commercial team and external PR agency.
• Localize creative assets cascaded from region brand for all platforms and work with local creative team or agency for adaptation and creation (if any).
• Partner with owned media expertise in DCM to localize media plans and manage the operations across all brand owned media platforms.
• Partner with earned media expertise in DCM on influencer selection and manage agency brief and seeding (e.g., samples, personalized content) for GTM activations.

Qualifications

Experience & Expertise

• Bachelor's degree or equivalent required.
• 6+ years of relevant digital marketing experience, preferably within beauty, hair care, luxury, or related consumer industries.
• Strong experience across digital media, search, social/influencer marketing, CRM, and consumer data.
• Demonstrated success using analytics and performance insights to drive consumer and business growth.
• Experience managing agencies, budgets, and cross-functional stakeholders within a matrixed organization

Leadership & Capabilities

• Strategic, consumer-centric, and data-driven mindset
• Strong digital marketing and omnichannel expertise
• Analytical thinking with a strong focus on performance and ROI
• Cross-functional collaboration and stakeholder influence
• Strong project management and organizational skills
• Strong communication and executive presence
• Results-oriented with agility and innovation mindset