Job Description

About Us

Group 1 Automotive, Inc. (NYSE: GPI) is a Fortune 250leader in global automotive retail, operating more than 250 dealerships and collision centers across the United States and United Kingdom. As the 4th largest dealership group in the U.S., Group 1 delivers a fully integrated automotive experience, including vehicle sales, financing, aftersales service, and digital retail solutions. As the automotive industry continues to evolve, Group 1 is investing in the people, technology, and operational excellence needed to shape what comes next. Our work is grounded in a simple belief, that a better experience for customers starts with an exemplary experience for employees. At Group 1, our commitment is to keep finding smarter ways to serve our customers and support one another. We believe great careers are built in environments where people are trusted, challenged, and given room to grow. If you share our core values of integrity, transparency, professionalism, teamwork, and respect, you can get more with Group 1. More opportunity. More support. More ways to build a career that moves you forward. The Sales Associate at Baron BMW plays a key role in delivering a premium customer experience while driving vehicle sales and client loyalty. This position is responsible for guiding customers through the full sales cycle—from initial inquiry and vehicle selection to financing and post-sale follow-up—while representing the elevated standards of the BMW brand.

Responsibilities

• Build and maintain strong relationships with new and existing clients through personalized service and follow-up
• Deliver a luxury, consultative sales experience aligned with BMW brand standards
• Understand customer needs and recommend appropriate vehicles, features, and financing options
• Conduct vehicle demonstrations, test drives, and product presentations with a high level of expertise
• Maintain up-to-date knowledge of BMW models, features, technology, and competitive offerings
• Manage leads through CRM systems and proactively pursue sales opportunities
• Collaborate with finance and service departments to ensure a seamless customer journey
• Meet or exceed monthly and quarterly sales goals

Qualifications

• Previous automotive sales or luxury retail sales experience preferred
• Strong communication, interpersonal, and negotiation skills
• Customer-focused mindset with a passion for delivering exceptional service
• Self-motivated with the ability to work in a performance-driven environment
• Valid driver’s license and clean driving record

Equal Opportunity Employer

We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected status. Employment may be contingent upon successful completion of a background check and/or drug screening.