Job Description

Job Location Hyundai of Cuyahoga Falls - Cuyahoga Falls, OH 44221 Salary Range $105,000.00 - $175,000.00 Commission/year

Company: Ron Marhofer Auto Family

Department: Marketing

Employment Type: Full-Time

Reports To: President & Coo

Location: On-Site Northeast Ohio

Ron Marhofer Auto Family has proudly served Northeast Ohio since 1919. As a family-owned automotive dealership group, we are committed to delivering world-class experiences while driving performance across sales, service, parts, and employment through strong leadership and disciplined execution.

The Marketing Director is responsible for developing, executing, and managing comprehensive marketing, brand, and engagement strategies that support the Ron Marhofer Auto Family strategic plan. This role drives brand awareness, customer demand, and reputation management across all dealerships and business units.

Reporting directly to the President, the Marketing Director operates with a high degree of autonomy. This role requires strong capabilities in strategic planning, data utilization, project and budget management, creative execution, and stakeholder engagement.

Essential Duties and Responsibilities

Strategic Leadership & Planning

• Operate independently to achieve predetermined marketing and brand performance targets.
• Develop and execute integrated marketing strategies across print, digital, and emerging platforms.
• Partner with the Senior Leadership Team to establish and monitor KPIs.
• Increase top-of-mind brand awareness within the regional market.

Budget & Performance Management

• Develop and manage the annual marketing budget.
• Measure ROI and evaluate effectiveness of all marketing spend.
• Implement systems to measure campaign and program success.

Brand & Digital Marketing

• Maintain consistent brand standards across all communications.
• Oversee SEO, SEM, paid media, websites, and social platforms.
• Manage online reputation and digital footprint.
• Unify branding across all dealerships.

Analytics & Data Utilization

• Use Google Analytics and reporting tools to guide KPIs.
• Analyze clicks, SEO performance, and keyword strategies.
• Conduct marketing research as needed.

Customer Experience & Demand Generation

• Evaluate end-to-end customer experience.
• Drive traffic, engagement, and leads for sales, service, and parts.
• Support departmental goals through KPI analysis.

Technology & Platform Leadership

• Support digital retail tool branding and rollout.
• Integrate marketing with CRM, DMS, Xtime, vAuto, and related systems.

Compliance & Vendor Management

• Ensure compliance with local, state, and manufacturer requirements.
• Manage vendor and OEM relationships.
• Maintain campaign timelines and calendars.

Marginal Duties

• Oversee internal communications from leadership.
• Support senior leaders with messaging.
• Serve as media contact.
• Represent the company at events and trade shows.

Qualifications

• Bachelor’s degree preferred.
• Marketing leadership experience required.
• Automotive or multi-location retail experience preferred.
• Strong organizational, analytical, and communication skills.

Work Environment

• Office-based with periodic travel to dealership locations and events.

Qualifications