Job Description

Biltright Turf is a leading artificial turf installation company serving homeowners and businesses across multiple states. As an authorized Home Depot and Lowe's service provider, Biltright Turf specializes in premium artificial grass solutions for residential lawns, pet areas, putting greens, playgrounds, and commercial applications. Every project is backed by industry-leading warranties, professional installation, and a commitment to exceptional customer service.

The Lead Generation Representative (LGR) is responsible for generating qualified homeowner appointments through neighborhood canvassing, retail marketing events, and installation-neighborhood outreach.
This role is designed for individuals who enjoy meeting new people, working outdoors, and developing professional sales skills. Successful LGRs will create opportunities for Biltright Turf's sales team while building the experience necessary to advance into a full-time Field Sales Representative (FSR) role.Primary Responsibilities
Neighborhood Canvassing

• Conduct door-to-door outreach in targeted neighborhoods.
• Introduce homeowners to the benefits of artificial turf.
• Educate prospects on Biltright Turf's products, financing options, warranty coverage, and installation process.
• Generate interest and schedule free in-home estimates.

Installation Neighborhood Marketing

• Install and maintain feather flags and marketing signage in scheduled installation locations.
• Ensure proper placement and visibility according to company standards.
• Monitor and report location performance
• Work neighborhoods surrounding active Biltright Turf installations.
• Leverage current projects and customer success stories to generate additional appointments.
• Engage neighboring homeowners and schedule consultations with Biltright Turf specialists.

Retail Lead Generation

• Staff lead generation tables at Partner Dealer retail locations.
• Engage customers and identify homeowners interested in reducing lawn maintenance, water usage, and landscaping costs.
• Collect customer information and schedule free turf consultations.

CRM & Lead Management

• Record all leads, conversations, and appointments accurately.
• Maintain activity logs and performance reporting.
• Participate in weekly coaching and sales training sessions.

Performance Expectations
Weekly Goal
10 Qualified Appointments Per Week
Daily Expectations

• Install and maintain assigned feather flags.
• Work active installation neighborhoods.
• Staff one Home Depot or Lowe's lead generation event/table daily.
• Knock 50 homes per day in addition to installation-neighborhood activities.
• Generate consistent homeowner conversations and appointment opportunities.

Key Performance Indicators (KPIs)

• Qualified Appointments Set
• Appointment Show Rate
• Closed Deals Generated
• Doors Knocked
• Homeowner Conversations
• Retail Leads Generated
• Revenue Generated from Self-Sourced Leads
• CRM Accuracy & Activity Tracking

Qualifications
Required

• Strong communication and interpersonal skills
• Positive attitude and professional appearance
• Comfortable approaching homeowners and initiating conversations
• Reliable transportation
• Ability to work outdoors for extended periods
• Ability to work evenings and weekends when needed

Preferred

• Door-to-door sales experience
• Retail lead generation experience
• Home improvement, roofing, solar, windows, HVAC, landscaping, or turf experience
• CRM experience

Advancement Opportunity
Biltright Turf is committed to developing future sales professionals.
Top-performing LGRs who consistently hit appointment goals, demonstrate professionalism, and develop strong sales skills will have the opportunity to advance into a Field Sales Representative (FSR) role with significantly higher earning potential.
Ideal Candidate

• Competitive and goal-oriented
• Self-motivated and coachable
• Comfortable working independently
• Enjoys talking to homeowners
• Wants to build a long-term sales career
• Excited to grow with a rapidly expanding national turf company

Success Metric: Generate 10+ qualified appointments per week while developing the skills necessary to become a high-performing Biltright Turf Field Sales Representative.

Compensation

• Base Pay - $20.00 per hour
• Performance Bonus - $100 bonus for every closed deal generated from your appointment There is no cap on performance bonuses.
• $50 phone allowance/ Monthly
• 80 PTO hours accrued annually
• Paid reserved Holidays
• Benefits: Health/Vision/Dental along with 401k options

*Flexible schedule, remote when not in the field*