Job Description

About the Team

Our team aims to connect with our client partners, industry stakeholders and drive growth for their businesses using TikTok's suite of products & services. We will work with cross-functional teams such as Product, Sales, Marketing, Trust & Safety, Global Marketing & manage an annual calendar for SEA Team to activate several touch points to communicate our core value proposition of a trusted entertainment platform that drives impact.

Responsibilities

1. B2B Marketing Strategy Development

- Develop and execute B2B marketing communication strategy to inspire and influence AUNZ clients and partners, especially brands, media agencies, creative agencies, ecosystem partners, and 3P industry associations.

- Become a key driver in AUNZ new client acquisition strategy, in collaboration with multiple internal stakeholders and external partners, such as: Media agencies, Event agency vendors, and product partnerships etc.

2. Project Management and Optmisation

- End-to-end drive and execute integrated marketing campaigns across AUNZ including tentpole events, 3P Partnerships, New client acquisition scaled education including workshops and webinars, partner upskilling, email marketing, press releases, and more.

- Independently own and lead strategic projects that need cross-functional collaboration, including sales, product, finance, creative, operation departments and more.

- Manage regular reporting on AUNZ business marketing initiatives and results, especially bi-annual planning, quarterly planning (OKR) and reporting (QBR) in partnership with Head of Business Marketing AUNZ and regional teams.

- Budget management: allocate budget resources effectively to support business growth, oversee budget governance to ensure compliance, track and report budget utilisation.

- Drill into the performance and insights of marketing channels, especially events metrics and new client acquisition efforts to track and draw actionable insights and best practices for AUNZ and regional teams.

- Partner closely with (CNOB (China Outbound Business), APAC (Asia Pacific), LATAM (Latin America), and METAP (Middle East, Turkey, Africa, and Pakistan) hub to drive synergy, shareback best practices and adopt regional learnings to drive business alignment and uplift performance.