Job Description

The Scaled Growth Agency Marketing team, a part of Global Business Marketing (GBM), partners closely with Scaled Growth (Independent) Agency Sales to drive growth and retention across our managed agency portfolio. This role focuses on agency expansion - helping existing agencies deepen their investment in TikTok and unlock new revenue opportunities through scalable marketing programs, and agency acquisition - bringing in new agencies into TikTok's advertising ecosystem.

The successful candidate will develop and execute marketing strategies that will accelerate agency growth on TikTok, which includes driving advertiser penetration within existing agencies, enabling existing agencies to acquire new clients through TikTok-first programs, and increasing the portfolio of new agencies actively trained and skilled on TikTok ads. The scope includes building scalable engagement programs, delivering persona-based education, positioning TikTok as a creative-led performance engine, and supporting executive-level thought leadership initiatives.

This is a highly cross-functional individual contributor role requiring close collaboration with Sales, Marketing Solutions, PMM, Product, and regional teams to influence agency stakeholders from media buyers to managing directors and CEOs.

Responsibilities

- Drive Book of Business (BoB) penetration programs that help managed agencies activate more advertisers on TikTok

- Plan & execute key marketing initiatives and programs to drive new agency acquisition, with strong alignment with global strategy and approach

- Plan & deliver TikTok-owned agency events (e.g. Agency Day, Top Table, Showtime) for product deep-dives, case studies, and APM engagement

- Scale matchmaking and co-growth programs to facilitate agency-advertiser introductions

- Drive executive-level engagement (MDs, Heads of Media) and support Executive Councils for Tier 1 Agencies, including early access to product roadmaps and beta opportunities

- Collaborate with regional and global marketing teams, Marketing Solutions, and Agency Sales to adapt strategies, deliver educational assets, and build targeted engagement lists across global markets.

- Define success metrics and measure marketing impact against expansion and revenue goals.