Job Description

About the Role

The Audience Development and Programming Manager plays a pivotal role in delivering PAHSMA's visitor development strategy by leading the development, coordination and execution of an annual calendar of programmed activities designed to engage new audiences and drive repeat visits. This dynamic position requires the development of new seasonal activities, events and partnerships designed to support PHASMA in growing it’s reach and engagement with priority audiences. Accountable to the Director Interpretation and Experiences, the role demands flexibility, innovation, and a proactive approach to solving operational challenges.

Collaborating with multidisciplinary teams, the Audience Development and Programming Manager ensures cohesive program delivery by setting clear priorities, budgets, and timelines. With a focus on enhancing visitation, the role involves developing creative seasonal programming tailored to target audiences, such as family-friendly summer offerings, enhanced winter programs and new partnership initiatives.

Key Focus Areas/Deliverables (Statement of Duties)

The following are some of the key focus areas for the position. These may change periodically, and duties should be reviewed and updated periodically to reflect changes in the role and to align with priorities.

Work is performed under general direction to achieve the required outcomes. Within the scope of the role, flexibility, innovation and initiative are expected in providing alternative solutions to operational issues and challenges.

• Informed by audience insight and PAHSMA’s visitor development strategy, you will work with internal stakeholders to set direction for programming at PAHSMA, taking the lead for seasonal programming including new activity and partnerships that support PAHSMA in growing reach and relevance for priority audiences.
• You will use your creative production skills to develop and deliver seasonal programming for PAHSMA’s target and growth audiences, including families, local communities and the development of an enhanced program to drive increased visitation to site during the winter and shoulder months and to improve visitor experience over the busy summer months.
• You will develop business cases to ensure seasonal programming is sustainable and supports the delivery of KPI’s for visitor growth and income generation.
• You will evaluate the effectiveness of existing seasonal programming activity and use insight to further develop future priorities and offers.
• You will operate with considerable autonomy, working across a team of PAHSMA’s staff (who each have responsibility for delivering different elements of our overall programing) to co-ordinate the development of a strategic approach to programming and the development of an annual programming calendar. You will use consultation, co-ordination and facilitation skills to ensure a joined-up approach to programming across our sites and directorates based on alignment with our strategy objectives and KPI’s.
• You will utilise effective communication skills to ensure key internal stakeholders are engaged with PAHSMA’s programming calendar and processes for planning and delivering programming, promoting cooperation and collaboration.
• You will champion the use of audience insight in all programming activity and work alongside PAHSMA’s Interpretation Manager to imbed audience segmentation, monitoring and evaluation across the organisation.
• Drawing on your stakeholder management skills you will work with existing partners to deliver events like ‘Lightwave’ and develop new, mutually beneficial partnerships that support PAHSMA in building relationship and relevance with priority audiences and local community.
• You will manage budgets, timelines and procedures associated with offers you are directly developing and delivering ensuring clear priorities and deliverables are met.
• You will perform other duties as required and directed from time to time.

Duties should be reviewed and updated periodically to reflect changes in the role and to align with priorities.

Capabilities & Attributes (Selection Criteria)

1. Demonstrated ability to develop and implement strategic programming plans informed by audience insights and organisational goals.
2. Strong skills in consultation, collaboration, and facilitation to work effectively across multidisciplinary teams, demonstrating highly developed management skills and expertise to lead a defined complex activity or program within a functional area.
3. Proven experience in facilitating teams to achieve clear priorities, budgets, timelines, and procedures.
4. Excellent communication and stakeholder engagement skills to ensure internal and external stakeholders are informed, aligned, and involved in programming processes
5. Demonstrated ability to plan, develop, deliver and evaluate creative seasonal programming for target audiences, including innovative initiatives to increase audience engagement
6. Proven capability in building and managing partnerships to support programming goals.
7. Ability to assess and evaluate the effectiveness of programming activities using data-driven insights.
8. Strong financial management skills with experience of creating business plans for programmes or events, managing budgets and delivering KPI’s including visitor growth and revenue.

Essential Requirements

NA

Desirable Requirements

• Experience of working within heritage, culture, or tourism
• Experience of working with local communities

Download the Position Description and any Associated Documents

PD - Programming Manager - IE B7 - Perm-FT - 2026-06-12.pdf

Info for Applicants - 2026.06.19.pdf

How to apply

Please apply online by clicking the blue 'Apply Now' button.

Please submit your resume and a 200-word (max) written pitch outlining your suitability for the role and reason for applying.

Please note that we do not require a separate statement addressing the selection criteria.

Refer to the 'Information for Applicants' document for further information.

Please note attachments must be in Microsoft Word or PDF format.

If you are unable to submit your application online, please contact the PAHSMA Recruitment team at recruitment@portarthur.org.au

For more information

Fiona Bridges
Director ‑ Interpretation & Experience
fiona.bridges@portarthur.org.au

0484 732 687