Job Description

What's the role?

As the Audience & Insights Strategist, you will play a pivotal role in driving audience engagement and best-practice channel implementation across our three NCA content agencies: Suddenly, Storyation, and MRCA.

Reporting to the Content Strategy Director within the Client Innovation Hub, you will lead strategic responses for both existing clients and proactive pitches. Your primary focus will be to ensure our content solutions remain deeply audience-centric by delivering data-backed insights, implementing robust reporting models, and synthesising complex data into actionable strategies that enhance client success.

Responsibilities

• Lead the creation of comprehensive audience and channel strategies that align with specific client business goals and target demographics.

• Utilise data and market research to identify emerging audience trends and behaviors, translating these findings into executable content plans.

• Analyse campaign metrics and develop dashboards to track audience engagement, providing teams with the "performance know-how" needed for continuous improvement.

• Serve as a subject matter expert across various platforms—including social media, email, and digital advertising—to ensure cohesive brand experiences.

• Partner with channel, commercial, and content experts to develop standardized best practices and innovative engagement techniques across the agency.

• Support and mentor junior team members to deepen agency skill sets in SEO, social media, and reporting, while fostering a collaborative work environment.

Who are you?

• You possess a deep understanding of content marketing channels and have a proven ability to synthesise data from various platforms into clear, strategic insights

• You have a seasoned editorial eye and the ability to generate engaging content ideas across a wide range of topics and digital platform.

• You bring a strong background in branded content and have successfully managed complex audience-led strategies for various stakeholders

• You are an excellent collaborator who can present complex insights to clients in an engaging and professional manner

• You have strong analytical skills and a methodical approach to work, ensuring high attention to detail in every report and strategy

• You are highly organised, capable of managing multiple concurrent project deadlines, and always looking for ways to exceed client expectations

Why News Corp Australia

Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values-driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.

News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities.

Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family

• Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits

• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)

• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.

• Financial wellbeing - Support on making the most of your money

In addition to our perks and benefits, employees have access to a number of initiatives and programs that support their wellbeing and professional growth, such as:

• Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career

• Giving back - Make a difference to our communities through volunteer opportunities and company-organised charity drives

• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who are we?

Medium Rare Content Agency is an independent, award-winning Australian content marketing agency working with some of Australia’s most prestigious brands, including Coles, Bunnings, Qantas and Commonwealth Bank. We develop cross-channel content strategies focusing on robust, long-term creative solutions that deliver measurable ROI to our clients.

Our team is dynamic and high-performing, and we encourage behaviours that strengthen and celebrate our unique culture.

Our purpose as a business is “To make a real difference in people’s lives through quality content that inspires action - for the everyday and lifelong decisions of our clients’ consumers.”

What’s next?

Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers

Our Commitment to Diversity, Equity and Inclusion

Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply!

We are committed to ensuring an accessible and supportive recruitment process. If you require any adjustments or accommodations at any stage, please do not hesitate to let us know here In order for us to assist you, please ensure you include the role title you are applying for in the subject line. For more information regarding Diversity at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the Diversity@News section.

Category:

Commercial Content