
About the Atlanta Falcons
The Atlanta Falcons are a professional American football club and member of the National Football League (NFL). The team’s headquarters and practice facility are located on a 50-acre site in Flowery Branch, Georgia. The Falcons’ NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur Blank, co-founder of Home Depot, in 2002.
Who we are
Our Blank Family of Businesses Core Values serve as the foundation for the way we operate at all levels:
Put People First - Listen & Respond - Include Everyone - Innovate Continuously - Lead by Example - Give Back to Others
We use our core values as a compass to guide our decisions because they are our North Star. If we live our core values daily, we know everything else will take care of itself. We enjoy a culture rooted in giving back to others through our time, talents, labor, and financial commitment. We are successful when we collaborate with and value each other like family, maintain a hunger to delight guests and continuously innovate, listen closely for even the smallest need for improvement, stand up for convictions, and genuinely own our responsibilities as if our name is on the outside of the building.
Our Ideal Candidates
Actively Listen – Take an active role in listening by being present in the moment, using healthy body language, and ensuring joint understanding. When we read between the lines and hear what others are saying and what they are not saying, we encounter amazing opportunities to go the extra mile in serving them.
Collaborate – Realize that we are better together than we are alone. We achieve much better results when others have the opportunity to add their diverse perspectives. Be open to feedback and actively seek input from a variety of people at varying levels because the best ideas come from those who are closest to those we serve.
Engage in Servant Leadership – Put others ahead of yourself even when it’s difficult. Find opportunities to lead by example in the way you pitch in and help others. Giving back to others is at the heart of what we do.
Build Relationships – Cultivate trust in relationships by showing respect and sensitivity. Invest time in helping others to continuously improve by listening to their ideas and helping them to continuously improve.
Own Results – Own issues you encounter even when they are outside of your area of responsibility by taking action or seeking out the needed resolution. You are empowered and expected to take risks aimed at exceeding the expectations of our guests. Take advantage of this rare opportunity by utilizing available resources.
Program Overview
The Babson College Rotational Associate is part of the Atlanta Falcons new SOAR
Associate Leadership Development Program focused on skills, opportunity, access, and
readiness. This 12-month cohort-style program will provide ongoing, meaningful
opportunities for professional development, exposure, and the ability to develop skills
critical to the Associate’s future career growth while contributing to our mission of
delivering championship teams on and off the field.
The Babson College Rotational Associate will rotate through multiple AMB Sports and
Entertainment departments, starting with the Atlanta Falcons, gaining hands-on
experience across diverse functions and strategic initiatives while developing valuable
skills and expanding professional networks. Inspired by the legacy of Arthur M. Blank '63,
H'98, this program offers Babson seniors and recent graduates an unparalleled opportunity
to launch their careers and build leadership skills.
Departments
• Community Relations
• Football Communications
• Marketing
• Social Media
• Studio Production
• Youth Football & Legends
• Video Production
Timeline
Our 2026 SOAR program will run from May 2026 through April 2027
Eligibility
• Babson College undergraduate seniors expected to graduate in May 2026 in good
academic standing or recent graduates who have concentrated on values-based
leadership
• Focused on developing entrepreneurial leadership skills in the sports and
entertainment industry
• Strong verbal and written communication skills
• Strong interpersonal skills and the ability to communicate effectively with all levels
of personnel
• Excellent time-management and organizational skills
• Ability to work in a fast-paced, high-pressure
environment and demonstrate capability to juggle multiple projects
• Ability to handle sensitive information

AMB Sports and Entertainment is part of the Blank Family of Businesses comprised of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, Atlanta Drive GC, and PGA TOUR Superstore.