Job Description

USF Athletics is seeking a Coordinator, Digital Marketing to support the execution and day-to-day management of the department’s digital communication platforms. Reporting to the Manager, Growth Marketing & Fan Engagement, this role will play a key part in driving fan engagement, revenue generation, and brand consistency through email marketing, the official South Florida Athletics Mobile App, the athletics website, and any emerging digital platforms.

The ideal candidate is detail-oriented, organized, and passionate about digital storytelling and collegiate athletics, with a strong understanding of how digital channels support marketing, ticket sales, and fan engagement

Email Marketing

• Manage the execution of all outbound email marketing campaigns for South Florida Athletics, including scheduling, deployment, and basic troubleshooting
• Build, format, and QA emails to ensure accuracy, branding consistency, and optimal performance across devices
• Coordinate with partnerships, ticket sales, marketing, development, and external partners to execute targeted email campaigns
• Assist with audience segmentation, list management, and performance reporting
• Track and report on key email metrics (open rates, click-through rates, conversions, etc.) to inform future strategy

Official South Florida Athletics Mobile App

• Oversee day-to-day content updates and maintenance of the official South Florida Athletics Mobile App
• Coordinate push notifications, in-app messaging, and feature promotions in alignment with marketing initiatives and game-day needs
• Serve as a liaison with app vendors and internal stakeholders to ensure timely updates and issue resolution
• Assist with analyzing app engagement metrics and identifying opportunities to enhance the fan experience

Website Support

• Assist with content updates and maintenance of the South Florida Athletics website, including landing pages, promotional content, and seasonal updates
• Support digital campaigns by ensuring web content is accurate, timely, and aligned with broader marketing initiatives
• Collaborate with creative, communications, and external partners on website enhancements and new features

Digital Platform Support & Growth

• Support additional digital platforms and tools as they are introduced, including CRM integrations, fan engagement tools, and emerging technologies
• Assist with testing, rollout, and documentation of new digital initiatives
• Help ensure consistency and best practices across all South Florida Athletics digital platforms

Collaboration & Administration

• Work closely with the Manager, Growth Marketing & Fan Engagement to support departmental goals and priorities
• Coordinate with marketing, partnerships, ticket sales, development, communications, and external partners to execute integrated campaigns
• Assist with reporting, documentation, and organization of digital marketing processes and calendars
• Provide game-day or event support as needed, including evenings and weekends

Vendor & Platform Management

• Manage relationships with digital platform vendors and service providers.
• Ensure platform reliability, data integrity, and alignment with departmental goals.

Bachelor’s degree -OR- equivalent combination of education and experience and at least two years of related experience is required. Preference for a Bachelor's degree in Marketing, Communications, Digital Media, Sports Management, or a related field. Experience in digital marketing, email marketing, or digital content management is preferred, along with experience working in collegiate athletics, professional sports, entertainment, or another fast-paced marketing environment.

Working at USF

With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF‘s rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida’s best large employers, ranked No. 1 among the state’s 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.

About USF

The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF’s Division I athletics teams compete in the American Athletic Conference. Learn more at www.usf.edu

Compliance and Federal Notices

This position may be subject to a Level 1 or Level 2 criminal background check.

Applicants have rights under Federal Employment Laws

The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.

Family and Medical Leave Act (FMLA)

Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application/interview process.

Equal Employment Opportunity

The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. This job description does not constitute an employment contract.