Job Description

• Ideal Background: Candidates with 3–5 years of dedicated social media experience,
• ideally coming from a high-growth D2C/B2B brand or a fast-paced agency background.
• Core Focus: Look for a candidate who has strong creative instincts and ability to build
• content strategies (hands-on with Reels/AI) but is equally comfortable with data
• analytics, social publishing software, and reporting. Good command of British English is
• a must.
• Red Flags: Candidates who only do scheduling/posting without data/strategy exposure,
• or candidates lacking short-form video creation experience.
• Key Responsibilities & Scope
• 1. Strategy & Campaign Execution:
• Develop and execute multi-channel social media strategies aligned with brand initiatives,
• product launches, and growth targets across all social media platforms.
• Manage the master content calendar from ideation to copywriting, asset production,
• scheduling, and posting.
• 2. Content Creation & Short-Form Video:
• Conceptualise and produce platform-native multimedia content (Reels, TikToks,
• carousels, stories, and graphics) in coordination with design team/agency partner.
• Stay ahead of social trends, platform updates, and viral formats to maximise organic
• reach.
• 3. Analytics & Continuous Optimisation:
• Monitor, analyse, and report weekly and monthly performance metrics (reach,
• engagement rate, CTR, conversion rates, follower acquisition) using tools like Sprout
• Social, Meta Business Suite, and Google Analytics.
• Conduct A/B testing on posting times, creative formats, and copy variants to continually
• elevate ROI.
• 4. Community Engagement & Paid Social Alignment:
• Oversee active community management to ensure brand tone consistency across
• comments and direct messages.
• Collaborate with performance marketing teams to support paid social initiatives (boosted
• posts, Spark Ads) and align organic efforts with paid funnels.
• 5. Leadership & Vendor Management:
• Supervise, mentor, and review the output of social media coordinators, juniors, or
• external agency partners.
• Lead creator/influencer outreach and management from briefing to performance
• tracking.
• Qualifications & Technical Requirements
• Experience: 3–5 years of dedicated social media management experience in an agency
• or corporate in-house setting.
• Education: Bachelor’s degree in Marketing, Communications, Advertising, Public
• Relations, or related field.
• Platform Mastery: Advanced knowledge and proven growth track record across
• Instagram, TikTok, LinkedIn, YouTube, X, and Facebook.
• Required Toolset:
• o Publishing/Analytics: Sprout Social, Hootsuite, Buffer, or Meta Business Suite.
• o Creative/Editing: Canva, CapCut, Premiere Pro, or Photoshop/Lightroom.
• o Social Listening: Brandwatch, Meltwater, or native trend analysis tools.
• Key Soft Skills: Exceptional written communication, eye for design aesthetics, project
• management skills, and a data-informed decision-making style.