Job Description
About DrinkPrime: DrinkPrime is on a mission to make safe drinking water accessible and affordable to every household in India. What started as a response to unreliable water quality has grown into a tech-first, subscription-based water purifier solution that’s changing the way India drinks water. Backed by leading VCs and visionary angels, we’re building a brand that doesn’t just solve a problem but creates a movement. Join us, and help bring that movement to life.
The Brand Manager, Social Media & Content, will be responsible for DrinkPrime’s brand presence across social media, content strategy, and campaign management. This role requires a deep creative and content understanding to ensure DrinkPrime’s communication remains engaging, impactful, and aligned with our key value propositions. This role requires experience in developing brand narratives, launching digital campaigns, and collaborating with content creators and designers to amplify DrinkPrime’s presence.
Roles & Responsibilities:● Develop and execute social media strategies across platforms (Instagram, Facebook, LinkedIn, X, YouTube) to enhance brand visibility and engagement.
● Plan and manage brand campaigns, product launches, and city expansions—from ideation to execution—while ensuring alignment with business objectives.
● Work closely with designers, video creators, and agencies to craft compelling content that resonates with our audience.
● Own content strategy and brand storytelling, ensuring messaging is consistent with DrinkPrime’s tone, values, and key differentiators.
● Monitor and analyze campaign performance using social media insights, analytics tools, and industry benchmarks to optimize future efforts.
● Collaborate cross-functionally with Performance Marketing, Product, and Tech teams to align branding efforts with growth initiatives.
● Stay updated on trends, audience behavior, and digital innovations to keep DrinkPrime at the forefront of content marketing.
Pre-requisites: ● 3+ years of experience in Brand Management, Social Media, or Content Marketing.
● Strong creative and content sensibility, with the ability to conceptualize engaging brand campaigns.
● Proven track record of managing successful digital campaigns and social media growth.
● Experience in agency coordination, influencer marketing, or community building is a plus.
● Excellent project management skills with the ability to juggle multiple campaigns simultaneously.
● MBA in Marketing or relevant field preferred.
