Mintel

Associate Trends Analyst

Mintel  •  Kuala Lumpur, MY (Hybrid)  •  1 month ago
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Job Description

From fast answers to deep insights, Mintel has provided research and intelligence solutions to consumer-focused businesses for more than 50 years. With a combination of world-class syndicated tools and custom insight solutions, we are the eyes and ears in the markets that matter and the insights behind our clients’ next big idea.

We are seeking a curious, versatile Associate Analyst to join our Global Consumer Trends team. This team explores the brand innovations, institutional shifts, and societal developments shaping consumer behaviour worldwide. If you’re fascinated by how technology, pop culture, fashion, academic research, and more intersect to influence people’s choices, this is the role for you. You’ll be part of a collaborative team that identifies and reports on emerging themes across consumer and category landscapes. You’ll work with Mintel’s proprietary research and external resources to spot and communicate new innovations in your assigned markets.

What You Will Be Doing:

  • Content Creation: Identify global examples of significant company activity (e.g. a product launch, advertising campaign) and turn these into short insight pieces.
  • Trend Analysis & Storytelling: Identify and interpret emerging trends, crafting clear, compelling narratives that connect societal, cultural, and brand activity.
  • Collaboration: Work closely with colleagues across the business to deliver impactful content.
  • Workflow Participation: Follow established frameworks and contribute to continuous improvement of our content and processes.

Who We Are Looking for:

  • Intellectual Curiosity: A generalist mindset with a passion for a wide range of topics (e.g.,technology, pop culture, fashion, academic research).
  • Analytical Skills: Ability to interpret data and identify meaningful patterns and themes.
  • Writing Ability: Strong written communication skills, with the ability to produce clear, concise, and engaging content.
  • Research Savvy: Comfortable using both Mintel’s market research and external sources to inform your analysis.
  • Collaboration: Team player with strong interpersonal skills.
  • Adaptability: Comfortable working within defined frameworks, but able to make operational decisions that shape your work.
  • Strong writing skills are essential.
  • Proficiency in Mandarin, Korean, Japanese, or Spanish is an advantage, but not essential.
  • Recent graduates with relevant academic backgrounds in Communications, Psychology, Business, History, Advertising, Journalism and others are welcome

What We Offer:

  • A culture that supports true collaboration whilst embracing remote working.
  • Flexible start and end times.
  • Blended (office/home) approach to work.
  • Approach to personal development where we encourage individuals to grow and share what they’ve learned.
  • Social events, both within the department and across the company.
  • Generous annual leave and wider circle employee benefits.
  • Additional one day off to celebrate your birthday.
  • Membership in Employee Resource Groups (Mintel Diversity, Mintel Wellness, and Mintel Gives).
  • Giving back is part of our culture with this in mind, Mintel gives employees 2 days' leave per year to join local volunteering activities organized by our Mintel Gives (where applicable).
  • Mental health and wellbeing support via Modern Health App.
  • Beautifully designed offices foster collaboration and fun.

Mintel is an equal-opportunity employer that is committed to the strength of an inclusive workplace.

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Mintel

About Mintel

Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it.

So what goes into the market intelligence mix?

MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future.

MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide.

PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers.

COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge.

The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge.

That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.

Industry
Research & Polling
Company Size
1,001-5,000 employees
Headquarters
London, GB
Year Founded
1972
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